Do it Best promotes Branigan and Morgan
Do it Best Corp. has announced the promotion of John Branigan and Tom Morgan to retail performance managers, effective immediately.
Branigan and Morgan will lead co-op efforts in aiding the growth and enhancement of member stores through retail performance programs developed exclusively for Do it Best Corp. member-owners.
“Both John and Tom know that our number one goal is to help our members grow – and this is a great opportunity for them to do just that. Members who complete a comprehensive store improvement project, for example, see a 17% increase in sales in their first year,” said Jay Brown, VP sales and business development at Do it Best. “John and Tom are eager to help our members exceed their goals through our outstanding Retail Performance programs.”
Branigan joined Do it Best in 2000 as a territory manager for central and western New York State. Overall, he has more than 20 years of experience in the industry. Morgan joined Do it Best in 1999 as a territory manager serving portions of eastern Kansas and western Missouri. Overall, he has 35-plus years of experience in the industry.
Orgill points to positive market feedback
Orlando, Fla. — During its Spring Dealer Market hear, Orgill expanded its show floor to more than 750,000 sq. ft., including multiple model stores and a showcase area that introduced a new vivid Solutions paint area and a “Backyard Oasis” featuring outdoor living ideas.
Organizers said thousands of retailers from the United States, Canada and all over the world took part in the market, which drew to a close March 1.
“In almost every way, this show provided something new and inspiring to our customers,” said Ron Beal, Orgill’s chairman, president and CEO. “The positive feedback from our attendees provides the motivation for our entire team to continue to think of new and innovative solutions and assortments that will help make our customers successful retailers in their marketplaces.”
The new Outdoor Living showcase, called “The Great Outdoors….Backyard Oasis,” showed both national and private-label brands in a designated display. Marked by a large pergola and outdoor kitchen, it gave Orgill customers access to view expanded outdoor living lines and services merchandised in a real-world environment.
Similarly, in the paint area, dominant assortments were on display as more than 12,000 items filled shelves in the vivid Solutions showcase.
While model stores are a regular feature of the Orgill markets, a new one — called Everglade Building Materials — made its debut in Orlando with a retail footprint of nearly 4,800 sq. ft.
“As housing construction continues to climb and builder confidence starts to rebound, many customers are looking for merchandising and product assortments to help capitalize on the break in the market,” said Jeff Curler, Orgill’s VP advertising and dealer promotions. “The model focused on helping retailers get ideas on how to merchandise and stock their stores in order to get contractors in and out of their stores conveniently. We also wanted our pro customers to understand that we have the solutions they need to embrace their business, and this model store definitely did not disappoint.”
The show also featured Kodial Trail Hardware and Supply, a 13,900-sq.-ft. comprehensive North American hardware store, and Cobblestone Hardware, which demonstrated a spring and summer focus.
“We always come and check out the discount opportunities first,” said Harold and Susan Tauber, owners of Glen Park Hardware in San Francisco. “We really like this closeout; it helps us get some really great values to expand our promotional activity to our customers.”
Orgill responds to impulse sales
Orlando – At the Orgill Spring Dealer Market here, the show floor dedicated a sizeable area to the art and science of impulse sales.
Merchandise displays and educational materials elevated the status of a family of items ranging from Krud Kutter to As Seen on TV Pancake Makers.
Orgill pointed retailers to a number of statistics, for instance:
• 88% of all impulse purchases are made because an item is on sale or the shopper thinks she is getting a good price;
• 90% of people make occasional impulse purchases; and
• Shoppers make an average of three impulse purchases during 40% of all store visits.
Orgill also emphasized that the checkout is where most impulse sales occur and where most foot traffic occurs. Utilizing service counter displays can increase unit sales by 81%, according to the distributor.