DISTRIBUTORS/CO-OPS

Do it Best prepares to relaunch member website

BY Ken Clark

Mydoitbest.com, the Fort Wayne, Ind.-based co-op’s member-exclusive communication portal, is receiving a facelift and a makeover.

According to the co-op, the new enhancements include a cleaner look, a smoother interface, streamlined navigation and enhanced search capabilities.    

The site is currently undergoing testing and fine-tuning, guided by member feedback. It is expected to go live in the next one or two weeks, the co-op said.

One of the new features of the member portal is the ability to quickly find American-made products in the digital catalog.

The new Mydoitbest.com is an example of the co-op’s recently announced World Class Commerce Center initiative, with the goal of creating a "single best-in-class online merchandise, sales and information catalog for members and customers."

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The Fort Wayne, Ind.-based Do it Best Corp., fresh from its October Market in Indianapolis, is advancing a slate of initiatives both large and small. Projects range from reprinting its field staff’s business cards to building what it calls a digital World Class Commerce Center. And as CEO Bob Taylor sees it, they are all in service of one overarching goal: serving the members. 
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Ace store returns to Geneva, Ill.

BY HBSDealer Staff

Geneva Ace Hardware in Geneva, Ill., opened its doors last week, marking the return of Geneva Ace, but under different owners.

The stores new owners are George and Linda Havlicek. George also owns Havlicek Builders. Linda is an interior designer.

According to an article in the Chicago Daily Herald, the store includes a design center and a demonstration kitchen.

The previous owners moved the store to a different location and then closed it. The new store’s official grand opening ceremony is slated for April 13 and 14. 

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Do it Best Expo reinforces margin opportunities

BY Ken Clark

New products and new-product-knowledge took center stage earlier this month at Do it Best Corp.’s New Product Expo held in Woodburn, Ore. 

“Our members have a number of ways to get information about product launches and line enhancements through our website, markets, online catalogs and various other member communications, but the sheer number of great new items added to inventory can sometimes be overwhelming,” said Jay Brown, VP of sales and business development for the Fort Wayne, Ind.-based co-op. “And that’s where the idea for an expo first took root. Our field sales team, in full partnership with other divisions, created a model program for attracting our members to regional meetings where they could not only pick up the products, examine their packaging and learn about their margin potential, but also place orders right on the spot.”

The Woodburn event took place Dec. 2. The co-op’s expos, held at retail service centers throughout the country, are the result of extensive collaboration between Do it Best’s sales and business development, merchandising and retail logistics divisions.

Among the hundreds of new products added to inventory were more than 100 exclusive Channellock items, the company said.

Further enhancing the value of the New Product Expos was the addition of vendor seminars and informative Do it Best Corp. training sessions. “Along with the tables and tables of new items, we offered our members the opportunity to tour their warehouse to learn about the operational efficiency of the co-op,” said Regional Sales and Business Development Manager Dave Enmark. “At our recent Waco, Texas, expo we included training sessions on Do it Best Radio, Category Solutions, store design, paint, LBM, advertising and our Compete and Win program. Everything was well received, and our members left with a number of ideas to immediately implement in their stores as well as new products to attract and retain customers.”

 

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