HARDWARE STORES

Do it Best member keeps up with the times in Iowa

BY HBSDEALER Staff

An article in the Waukee Patch tells the secret of Waukee Hardware Store, still competing favorably with all comers after 122 years.

Owner Geoff Warmouth describes his brand of retail as "convenience hardware," and finds that the bigger competitors attract a different type of customer. 

 

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HARDWARE STORES

In Kansas, construction company builds hardware business

BY HBSDealer Staff

The Wichita Eagle reported that the Dondlinger family of Dondlinger and Sons Construction plans to add two more Williams Ace Hardware stores. 

The Goddard and Andover, Kan., locations are expected to open in the coming months. The family already owns the Williams Ace Hardware in Wichita.

According to the article, the company does not expect to reap synergies as the owners of both construction business and hardware-store business. Also, the hardware stores are geared toward the homeowner, as opposed to the contractor. 

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Westlake Hardware to send out mobile weather alerts

BY Brae Canlen

Westlake Ace Hardware is partnering with SoundBite Communications, a provider of mobile marketing solutions, to launch a campaign that sends weather-related mobile notifications combined with special marketing offers. Called “Weather the Storm,” the mobile alerts allow Westlake’s customers to receive communications based on National Weather Service information and their particular zip codes.

Liz Benditt, director of customer relationship development at Westlake said, "When the weather turns bad, we’re ready with the advice and products our customers need to protect their homes and property. In fact, weather emergency preparedness is one of Westlake’s specialties and the launch of the text alert program, leveraging SoundBite’s mobile marketing offering, is another way we ensure our customers are well prepared for whatever Mother Nature dishes out."

Westlake Ace Hardware, the largest member of the Ace Hardware co-op, operates 88 neighborhood hardware stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico. 

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