Do it Best May Market wraps up
Indianapolis The Do it Best May Market, held here over the weekend, officially unveiled the co-op’s new green-focused “EnviroLINK” program and promoted a theme of “Compete & Win” to member attendees.
In an interview with Home Channel News, Do it Best’s vp-marketing Bill Zielke described EnviroLINK as a matter of communication and information.
“We really did decide our job as a retailer is to help a consumer make a good product purchase,” Zielke said. “We start with identifying things that are environmentally friendly.”
The marketing director pointed to member involvement in the Fort Wayne, Ind.-based co-op’s AdPak local advertising program as a reason for optimism for the rest of 2008.
“If you look across the country, overall ad budgets are down maybe 5 to 10 percent,” he said. “Exactly the opposite is true here at Do it Best. Every one of our AdPak components has higher member participation and higher distribution.”
The Do it Best co-op has 4,100 member-owned stores.
In a Friday morning session on store design strategies, Dan Crandall described high performance retailing as a combination of convenience and selection:
“I want somebody to come into our store with a list of 10 things and walk out with 12 things,” said Crandall, owner of Springfield Do it Center in Springfield, Mich.
Some of the tactics promoted by Crandall and other panelists included providing a comfortable shopping experience, quality products, knowledgeable staff and a strong seasonal department.
Other trends and notes from the show:
• Home & Hardware buyer Tom Witta described garage storage as the fastest growing storage area.
• Do it Best sees an opportunity in home canning — glass canning jars and related equipment.
• Through an arrangement with supplier Coast to Coast, chocolate candy is available to members year round — shipped in dry ice during summer months.
Home Depot Foundation framing homes for Habitat project
The Home Depot Foundation is helping frame 48 homes for the Habitat for Humanity Jimmy and Rosalynn Carter Work Project this week in Mississippi, according to a statement from the charity organization.
The deal is part of the 25th annual “Framing Frenzy” event sponsored by the Jimmy and Rosalynn Carter Work Project taking place in the Gulf Coast through May 16. The week-long event started on May 11.
The Home Depot Foundation has committed more than $600,000 in cash and gift-in-kind products to the project, which aims to build healthy, affordable homes in partnership with families in need. The foundation also lent around 100 volunteers from Home Depot and the company’s vendor partners.
“Their support more importantly is a measure of the commitment they have to families so severely impacted by the hurricanes of 2005,” said Jonathan Reckford, CEO of Habitat for Humanity.
The homes will be completed by Habitat for Humanity of the Mississippi Gulf Coast by the end of the year.
The Home Depot Foundation has been in operation since 2002, with the goal of building green and affordable homes for families in need.
ProBuild names new marketing vp
ProBuild Holdings has named Lisa Buenzli Peterson as its new vp-marketing, where she will oversee all marketing and communications activities at the pro dealer.
Peterson previously worked as the director of global marketing and product portfolio management at Johns Manville, the Denver-based manufacturer of insulation and commercial and industrial roofing systems. Before joining Johns Manville, she was with McKinsey & Co., the management consulting firm.
Agraduate of the University of Colorado, Peterson holds a B.S. in finance, marketing and international business. She also earned an M.B.A. from Harvard Business School.
Headquartered in Denver, ProBuild is the largest supplier of lumber and building materials in the United States, with more than 560 locations in 42 states.