DISTRIBUTORS/CO-OPS

Do it Best Corp. taps new advertising agency

BY HBSDealer Staff

Do it Best Corp. has named Ferguson Advertising its agency of record, assisting the hardware and lumber co-op in a variety of its marketing efforts. 

"We’re excited to announce this new strategic partnership with Ferguson Advertising," said Tim Miller, VP marketing for Do it Best. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson’s contributions in these areas."

Services provided by Ferguson to Do it Best under the agreement will include strategic planning, creative development, and execution for advertising and annual reports, as well as overall marketing and public relations support.

"Do it Best Corp. is a truly global company based here in northeast Indiana, so it’s an honor for us to enter into this agreement with them," said John Ferguson, owner and president of Ferguson Advertising. "We look forward to doing everything we can to help the company meet and exceed its marketing goals and objectives in both the near- and long-term future."

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DISTRIBUTORS/CO-OPS

Ace CFO Dorvin Lively resigns

BY HBSDEALER Staff

Ace Hardware CFO and EVP Dorvin Lively is leaving the Oak Brook, Ill.-based hardware co-op to  pursue other interests.

Lively joined Ace about three years ago and was promoted to EVP in January 2011. On an interim basis, Lori Bossmann will oversee the finance department, while the co-op searches for a new CFO.

Lively was a professional accounting fellow at the Financial Accounting Standards Board in the early 1990s. He later became a senior VP and corporate controller at Toys “R” Us before moving on to Maidenform Brands, and then to Ace Hardware in 2008.

Ace issued the following statement: "Dorvin Lively, a highly valued member of the Ace Hardware Corp. family, has elected to leave his position as chief financial officer to pursue another opportunity. His resignation is effective as of Aug. 10. Ace thanks him for the dedication he brought to his position, which he held since March 2008."

"Ace is involved in a search for a new CFO. In the interim, Ace veteran Lori Bossmann will oversee the finance department and all of its functions. She and Erik Gast, VP finance, along with their team, will allow Ace to pursue a search without disruption to our business and financial operations."

Lively’s thoughts on retail growth, the role of the co-op and other matters were explored in a Home Channel News article in March 2011.

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True Value launches DIY True Stories contest

BY Ken Clark

Reaching into the realm of social media marketing, True Value Co. is rolling out a a DIY True Stories contest on Facebook. 

Through Aug. 15, DIYers will have the chance to submit details regarding their wildest home improvement endeavor. 

The promotion calls for contestants to first “like” True Value’s Facebook page, then share their project idea, what they need to get the job done and what they would do if they won. The Chicago-based co-op plans to announce three winners Aug. 29. Each winner will receive an in-person consultation at their local True Value store and $2,500 to help them get the job done. 

 

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