Do it Best builds business in Indy
Indianapolis — Do it Best Corp. welcomed its army of dealers to the Indiana Convention Center, where it officially opened its fall market with a kick-off presentation and a Friday night Sneak Peak buying spree.
The Fort Wayne, Ind.-based co-op's executives encouraged dealers to take advantage of its Color Bar paint program — introduced at the 2017 Spring Market — and exhorted them to take their marketing to the next level.
[Do it Best points to $3.2 billion in full-year sales. See article here.]
Do it Best VP of Marketing Rich Lynch pointed to a national retail landscape facing upheaval and disruption like never before, and he identified a lesson that independent hardware stores would be wise to recognize. "The thrivers and survivors have adapted to change and have adjusted their marketing strategies," Lynch said during the Kick-Off presentation Friday afternoon. "The others haven't done that."
Lynch also encouraged dealers to not only participate in a rewards program, but to lean on the marketing data that rewards programs generate. "Intelligence is going to be the key to marketing going forward," he said. "The thrivers are going to gather it, embrace it, and use it to make wise decisions."
In addition to promoting the Best Rewards loyalty program, Lynch encouraged dealers to check out the Merchandising Essentials, described as planograms to allow stores to gain market differentiation with the right products. The plannograms work in concert with a new MAX product and profit optimization system that integrates with POS data.
Friday's highlights also included an outdoor Power Preview of lawn and garden equipment, power tools and related merchandise presented in the friendly confines of Victory Field, adjacent to the Indiana Convention Center. And the traditional and popular 90-minute Sneak Peak event on Friday night was promoted as offering "lowest prices of the year" and "deals so good they are only available for this limited time."
Nick Talarico, the co-op's VP of sales and business development, kicked off the kick-off event with a tour of The Color Bar, the co-op's store-within-a-store paint program. "It's not about selling the liquid in the can," he said. "It's about selling the color and the completed painted room."
The Do it Best Fall Market runs through Oct. 16.
At ABC Supply, steady as she grows
It’s been a busy year at ABC Supply. As the largest U.S. wholesale distributor of roofing celebrates its 35th anniversary, the company continues to steadily ramp up its locations from coast to coast.
In recent weeks, California has been the focus. This past September, ABC Supply opened its first location in Antioch, Calif., a suburb of Oakland and San Francisco. It marked ABC's 36th location in the Golden State. Just weeks prior, ABC Supply also opened locations in Chico, Hayward and Orange.
“We’re excited to be part of the Antioch community and to build trusting, professional relationships with the area’s contractors,” Matt Cooper, vice president of ABC Supply’s West Region, said in a release issued by the company. “Our goal is to make it as easy as possible for contractors to have access to the products and expertise they need to tackle their projects.”
Based in Beloit, Wis., ABC Supply has more than 700 locations nationwide. This year, ABC has opened new branches in Colorado, Connecticut, Illinois, Indiana, Kentucky, Texas, Virginia and Washington.
Parksite bolsters its product mix
Batavia, Illinois-based Parksite announced a string of new distribution deals. The moves bring Tando cladding to the Midwest, Corian cladding to New England and Boral TruExterior to the Dakotas.
Parksite’s Bolingbrook, Illinois and Fargo, North Dakota locations will distribute the full Tando cladding product line throughout the Midwest. Derby Building Products Inc., the parent company of Tando Building Products, describes the shake and stone products as “category-defining” with natural and dramatic looks that replace traditional materials.
Parksite has added Corian Exterior Cladding to its product offering in its New England territories. For more than 10 years, architects and building companies across the world are discovering and exploiting the qualities of Corian to create functional and visually stunning solutions for residential and commercial buildings, Parksite said in its announcement.
Also effective immediately, Boral TruExterior Siding and Trim is available in the markets serviced by Parksite’s North Dakota location, reaching the majority of North Dakota, South Dakota, Minnesota and northwest Iowa. Versetta Stone will be available through our Baltimore, Md., and Apex, N.C., distribution facilities which service the Mid-Atlanta region and the Carolina’s.
“At Parksite, we pride ourselves on building and maintaining mutually successful relationships with all our suppliers and customers. We are excited and privileged to align with an organization with the same philosophies as our own,” stated Bob Higgins, VP of sales.