DeWalt launches new line laser
DeWalt has launched its new Line Laser, which features multiple design enhancements to improve productivity on the jobsite.
The DW089K is for professionals tasked with residential and commercial applications, such as installing cabinets, drop ceilings, chair rails or doors and windows. The Line Laser can also be used when installing floor and wall tile or mapping wall layout.
“Contractors are increasingly using lasers to improve their productivity, and according to our research, many professionals want a line laser that assists with layout work,” said Ward Smith, product manager, DeWalt. “The third vertical beam that our new unit offers, aids in layout applications to solve many of the common frustrations our users experienced. This feature coupled with several other key advancements is sure to make the DW089K a leading line laser in the marketplace.”
The DW089K features a second plumb line that forms a 90-degree intersecting line on the floor and ceiling. This third vertical beam allows contractors to use the tool for layout applications without the need for a second laser, saving time and allowing users to be as productive as possible.
The product is expected to retail for approximately $329.00, and it will come with a kit box and four AA batteries that will provide a minimum of 30 hours of runtime.
A. O. Smith names scholarship winners
Falls Church, Va.-based A. O. Smith announced the winners of two $2,500 scholarships for students pursuing plumbing-heating-cooling related studies.
The Plumbing-Heating-Cooling Contractors (PHCC) Educational Foundation administers the scholarship program and is responsible for selecting the award winners. The scholarship program is designed to attract the new talent essential to the future of the plumbing and HVAC industry.
The 2011 scholarship recipients are Katie Burns of Social Circle, Ga., a student at the University of Georgia; and Megan Schroeder of Maple Grove, Minn., a student at the University of Wisconsin-Madison.
“For eight consecutive years, A. O. Smith has supported the future leaders of the PHCC industry with annual collegiate scholarships. We are proud to sponsor these qualified and talented students in their pursuit of a career within our industry,” said A. O. Smith brand manager David Chisolm.
Orchard Supply extends marketing services deal
San Jose, Calif.-based Orchard Supply Hardware tapped Vertis Communications to supply marketing services in a new three-year deal.
Under the agreement, which extends a 15-year relationship between the two companies, Vertis will manage Orchard Supply Hardware’s advertising inserts program from its local Sacramento facility.
Orchard Supply Hardware is among Vertis’ growing portfolio of home improvement retailers including Lowe’s, Ace Hardware and Menards.
Back in June, Michigan-based ACO Hardware expanded its relationship with Vertis to deliver targeted advertising.