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At Depot, more paint for the pro

BY HBSDealer Staff

The Home Depot has made no secret about its effort to attract and retain pro customers. Toward that goal, the company is rolling out an expanded line of its Behr Pro paint.

The new Behr Pro e500 exterior paint is described as a professional grade exterior 100% acrylic water-based paint. It’s the latest addition to the Behr Pro Professional-Grade Paint Line, which offers advanced application properties, including superior touch-up, excellent hide and maximum coverage for high-turnover and price-driven environments. Behr Pro e500 joins the existing line of products: i300, i100 and e600.

The new e500 product line is sold in 5-gallon containers at select The Home Depot stores or via special order, starting at $16.20 per gallon. Other products in the line include the e600, the i300 and the i100 — "e" for exterior, "i" for interior. 

Designed for commercial painters, this line of coatings addresses professional needs for an economical grade paint that reduces job costs, and is optimized for spray application, according to a Behr spokeswoman.

At Home Depot, the growth rate of sales to the pro continues to outpace the growth rate of sales to DIYers, the company said in its recent earnings report.

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