LUMBERYARDS

DaVinci studies exterior product drivers

BY Ken Clark

A study sponsored by DaVinci Roofscapes suggested that durability and longevity are top priorities in roof purchases, while color is an important factor considered by homeowners when replacing exterior building products.

The nationwide study of homeowners ages 40 and older with household incomes of $150,000 or more and who own a single-family home valued at $400,000 or more, found that homeowners are eager to select durable exterior products for the home that complement their personalities and that color is important to them when deciding to replace those exterior features.

Conducted by Harris Interactive between Nov. 22 and Dec. 13, 2011, the study established a benchmark for monitoring homeowners’ color attitudes and product opinions related to the exterior of the home.

When considering a new roof purchase, homeowners are far more interested in purchasing a roof that lasts than cutting corners by purchasing a low-cost product.

Durability was identified as the No. 1 factor when determining which new roof to purchase, followed closely by longevity. Key factors that received the most mentions as having “a lot” of influence in the decision on what type of roof to purchase include:

• Durability (88%)
• Longevity (83%)
• Low/no maintenance (72%)
• Resistance to weather (71%)
• Has a warranty (69%)
• Fire resistancy (57%)
• Material the roof is made of (55%)
• Price (50%)

Some of the other key findings of the survey include:

• A vast majority of homeowners (88%) across all regions of the country see the exterior of their homes as one entity and not a sum of its separate components.
• Color preference for exterior features on the home is driven mostly by homeowners’ individual sense of style (45%) and their desire to blend in with their surroundings (42%).
• One-third of surveyed homeowners (32%) indicated that they are restricted on the color palettes they are allowed to use on exterior features of their homes, usually by a homeowner association or by historical area requirements.
• Curb appeal is considered extremely/very important to higher-end homeowners, particularly those in the Northeast where one-third mentioned curb appeal as being “extremely important” to them.

“We were especially interested to learn what role color plays in the homeowner’s mind when planning for major home improvement projects,” said Ray Rosewall, CEO and president of DaVinci Roofscapes. “What we discovered is that color does play an important role when deciding to replace exterior features. In addition, color availability from manufacturers for different exterior features plays a role in what brand a homeowner will purchase.”

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ENAP opens southern sales office

BY Brae Canlen

ENAP, the New Windsor, N.Y.-based LBM co-op, has announced the opening of a sales office in Monroe, La. The new office is part of ENAP’s regional growth strategy as the organization continues to expand its membership base in the South and into the Southwest. ENAP has hired industry veteran Robert Carson as VP business development to direct staff and operations in the region.

Carson spent 30 years with Allied Building Stores. “He’s already signed a deal in Texas,” ENAP president Stephen Sallah told Home Channel News. Tuttle Lumber in San Marcos, Texas, has joined the co-op, where “the membership has been very supportive of this [expansion],” Sallah said. “They want us to grow.”  

David Sutherland, chairman of the ENAP board, said in a prepared statement: “We will build upon our success in the South and expand our capabilities and membership in the South and Southwest. We feel strongly that our value proposition of buying power, strong customer service and transparency will resonate with independent lumber dealers.” 

Founded in 1967, ENAP is a lumber and building materials cooperative that serves independent LBM dealers nationwide.

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BY HBSDealer Staff

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With Estima, dealers can develop consistent and clear material estimates, saving time and money. A dealer’s technical staff can set up profiles for individual customers, separate yard locations and automatically incorporate other details into estimates.  

“Weyerhaeuser Distribution works closely with building material dealers to help them do their jobs easier and be a valued resource to their builder customers,” said Nate Jorgensen, VP Ddistribution for Weyerhaeuser. “Getting the take-off right often makes the difference between whether a job is profitable or not for the dealer. Estima software and services provide dealers with a better way to manage material lists, and speed up the take-off process. The tools also help reduce short-load orders, saving time and money on deliveries, while improving customer satisfaction.” 

Weyerhaeuser serves the residential, multi-family and light commercial construction sectors from 30 facilities. Weyerhaeuser Distribution carries Weyerhaeuser and Trus Joist-branded structural frame products, along with specialty building products, including siding and trim, insulation and housewrap, steel concrete reinforcing materials, plywood, OSB, cedar products and a range of customized regional product offerings.

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How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?