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Danver names marketing director

BY HBSDEALER Staff

Wallingford, Connecticut-based Danver Stainless Outdoor Kitchens turned to an 18-year veteran of the home products industry to lead its marketing efforts. 

The company announced the appointment of Philip D. Zaleon as its new marketing director. In his new role, Zaleon will orchestrate the company’s multichannel marketing initiatives.

In addition to industry advocacy, Zaleon has written extensively for a variety of trade publications, providing "insight on industry trends and marketing techniques," the company said. 

Prior to joining Danver, Zaleon founded and served as president of Z promotion & design, a Chapel Hill, North Carolina-based integrated marketing, advertising and creative agency catering specifically to the home products industry. He is also an international award-winning designer and producer who spent more than 12 years in the television industry, including stints with CNN, as a graphic designer, a producer, director, animator and marketing director at top 30 television local market affiliates.

“I recruited Phil for the marketing director position because of his vast experience in the home products industry –a critical component we felt was needed in addition to world-class knowledge of modern marketing execution,” said Mitch Slater, president of Danver. “He brings incomparable knowledge and industry insights we can quickly leverage with minimal lag time.”

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At ports, uncertainty mixes with high volume

BY HBSDEALER Staff

Uncertainty at the West Coast ports has caused a rush of activity, according to a monthly tracking service.

Import volume at major U.S. container ports is expected to total 1.5 million containers this month, says the Global Port Tracker from the National Retail Federation and Hackett Associates. That’s the highest monthly volume in at least five years and follows a trend of unusually high import levels that began this spring as labor strife pushed retailers to import merchandise ahead of any potential problems.

With West Coast longshoremen still negotiating a new contract, retailers are bringing holiday merchandise into the country at record levels to protect against potential supply chain disruptions.

“We’re still hoping to get through this without any significant disruptions, but retailers aren’t taking any chances,” said Jonathan Gold, NRF VP supply chain and customs policy. “Retailers have been bringing merchandise in early for months now and will do what it takes to make sure shelves are stocked for their customers regardless of what happens during the negotiations.”

On Monday, about 120 California truck drivers went on strike at three major transportation companies: Green Fleet, TTSI and Pacific 9 Transportation.

The contract between the Pacific Maritime Association and the International Longshore and Warehouse Union expired on July 1. Dock workers remain on the job as both sides continue to negotiate a new agreement, and NRF has urged both labor and management to avoid any disruptions that could affect the flow of back-to-school or holiday merchandise.

Retailers have a number of contingency plans in place, and Global Port Tracker numbers show that some importers have begun shifting cargo to East Coast ports: West Coast ports handled 59% of U.S. retail container cargo in May, down from 62% in January.

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CSA executive earns distinction

BY HBSDEALER Staff

Cristina Bowerman, VP communications and member services with the Construction Suppliers Association, earned the Certified Association Executive credential.

The CAE is the highest professional credential in the association industry. 

For the past nine years, Bowerman has managed communication and marketing efforts for associations in the building material industry. She began freelance work with the Tyrone, Georgia-based Construction Suppliers Association in 2010, accepting the position of VP in 2011. Prior to joining CSA, Bowerman worked with the Florida Building Material Association. 

To be designated as a Certified Association Executive, an applicant must have a minimum of three years experience in nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. More than 4,000 association professional currently hold the CAE credential. 

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