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Danco opens Innovation Center in Shorewood

BY HBSDEALER Staff

Dallas-based Danco, a supplier of plumbing repair and replacement parts for home improvement retailers, has announced the opening of the Shorewood Innovation Center in Shorewood, Ill.

“The Shorewood Center is a clear demonstration of Danco’s commitment to innovation,” said Mark Ayers, senior VP marketing. "This facility dramatically increases our ability to develop new products internally and to more effectively drive from concept to product reality. And, because of our focus on solutions, we are confident that the products developed here will be of tremendous value to consumers.”

This new facility is exclusively focused on new products, and includes a large wet test area with multiple stations designed to test products far beyond the most extreme conditions.

Here’s who senior VP new product development Michael Schuster describes the process: “We put the same level of engineering and ingenuity into our products as we did developing our 21-ft. water test table. This table is designed to run multiple modular test stations that give us flexibility to plug in any of our custom test fixtures into the system. Having this flexibility allows our quality to be built into the design early in the development cycle and ultimately provides the best product and solution for our customer. Our recirculating pump system allows us to conserve water, similar to many of our products.  Our testing exceeds industry standards and thanks to our computer controlled equipment, we can monitor flow rate and life cycle in extremely harsh water conditions.”  

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HCN Stock Watch sees negative

BY HBSDEALER Staff

Twenty-seven stocks were down, two — Beacon and Tractor Supply — were up, and one — Central Garden & Pet — remained unchanged.

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Stanley rolls out new logo

BY HBSDEALER Staff

Stanley Black & Decker rolled out a new logo. It’s still yellow and black. It still spells "Stanley." But it represents a new brand identity for the iconic tool brand and diverse industrial company. 

“Stanley has undergone a tremendous transformation in the past 15 years,” said John F. Lundgren, chairman and CEO. “The brand now participates in a vast array of markets, from health care and security to engineered fastening and oil pipeline services to hand tools and power tools. We wanted a logo that truly represented the size and scope of the brand.” 

The Stanley brand is 170 years old.

Working with global brand strategy and design consultancy Lippincott, the company came up with a new brand positioning that it describes as "Performance in Action."

The new logo is described as "more dynamic" and "an upward arrow-like triangle that speaks to the concept of ‘action.’ " 

“Through our research and creative work with Lippincott, we were able to mine the common core of all of our Stanley-branded products and businesses,” said James M. Loree, president and chief operating officer. “That common thread is excellence in performance. Whether it is the tool a professional relies on, a security system that a school relies on or a pipeline service that an industry relies on, Stanley means performance.” 

“In 170 years, we’ve had three basic logos,” said Scott Bannell, VP corporate brand management. “I believe that this new logo has the strength and power to carry us for decades to come.” 

The last time the company modified the Stanley logo was 1995, continuing an evolution that has progressed for nearly two centuries.

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