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Craftsman campaign seeks hapless DIYer

BY HBSDealer Staff

Tool brand Craftsman is engaged in an online search for a handyman to transform from rank beginner to respected DIYer.

The online "Handyman in Training" contest employs elements of social media. Contestants’ audition videos are stored at the Craftsman YouTube channel. And Craftsman’s fans on Facebook will eventually be allowed to play along, offering advice during the actual training of handyman.

There have been about 300 applicants so far. Auditions come to an end Thursday. The event has received publicity in the mainstream media, including this New York Times article

Craftsman is an 84-year-old tool brand owned by Sears Holdings.

 

 

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What’s in a paint name? Sales

BY HBSDealer Staff

An article in the New York Times examines the names paint companies give to colors, including Sherwin-Williams’ "Synergy" to Ace Paint’s "Hey There!"

In the article, Lyne Castonguay, Home Depot’s VP paint, said it’s important for neutral colors and color combos to have names that make emotional connections with consumers. Home Depot’s Behr Collection colors include such names as "Rejuvenate" and "Cozy Cottage."

A Valspar color trend expert quoted in the article said paint color names are increasingly disconnected from actual colors, and more connected to a lifestyle theme. For instance, Valspar has a color called "Weekend in the Country."

Mythic Paint’s color palette, created by designer David Bromstad, includes names such as "You are my sunshine" and "Fair dusty," as well as "nailed" and "stoned."

"People will buy a color just based on the name," Bromstad told Home Channel News in an HCN TV episode filmed at the time of the launch of the new color palette. 

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Demand to rise for home organization products

BY Brae Canlen

U.S. demand for home storage and organization products is expected to increase 3.6% annually to $8.6 billion in 2015, according to a study released by the Freedonia Group. The Cleveland-based market research firm forecasts that gains will be supported by the introduction of decorative and specialty home organization products, as well as by the strong growth in larger, more expensive closet and garage systems.

Bins, baskets and totes accounted for the largest share of home organization product sales in 2010, with 37% of the total market.  Demand for modular units is expected to post the fastest annual gains among home organization products, rising 4.9% annually through 2015. 

Metal and wire home organization products accounted for the largest share of sales by material type, with just under one-third of the total in 2010. These products are also expected to post above-average gains through 2015, benefiting from strong growth in sales of modular units and cabinetry organization accessories. However, demand for wood- and laminate-based products is expected to post the fastest gains over the forecast period, driven by strong increases in modular units and shelving, including higher-end closet systems that resemble furniture and fine cabinetry.

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f.helper says:
Apr-26-2012 09:06 pm

I think the market is picking
I think the market is picking up some business, people need to keep positive, and keep their health up, and things will turn out better .

r.sanders says:
Apr-25-2012 11:50 am

That's an interesting
That's an interesting trend... What changed in the homeowners lives in order for them to prefer this type of products? This is what we should really know.

z.spinarz says:
Feb-07-2012 01:04 pm

What I love about your
What I love about your article is that it is unique and loaded with substance which really captivates me. Some of the blogs today are not very informative and that is why site visitors will not read the full post. But yours was different. I'd like to thank my friend also for referring your blog to me. Hope to see more of this. Keep it up! skin tags

z.spinarz says:
Feb-07-2012 01:02 pm

What I love about your
What I love about your article is that it is unique and loaded with substance which really captivates me. Some of the blogs today are not very informative and that is why site visitors will not read the full post. But yours was different. I'd like to thank my friend also for referring your blog to me. Hope to see more of this. Keep it up! skin tags

A.Burma says:
Jan-16-2012 12:02 pm

There have been increase in
There have been increase in the demand of the home decoration products; people are using all sorts of materials to deck up their homes. Even eco-friendly materials are also gaining popularity. But I think that you have to keep your home safe too; so while shopping for your home do not forget to have Home Safes.

S.Solomon says:
Jul-05-2011 09:51 pm

We are encouraged by your
We are encouraged by your report. We are seeing in our business of vitamin dispensers very brisk sales which is exciting as we are a new product in the retail market. Sandra Solomon www.vitavault.com

A.Panosian says:
Jul-01-2011 10:23 pm

Being in high-end closet
Being in high-end closet organizers business, I can see the validity of this report. Even in this bad economy, our closet systems sales have steadily increased for the past three years. For this year, demand has already exceeded our forecast, and I'm sure the trend is going to continue well beyond next year, which is great news for any business that is involved in closet organization. Armen Panosian www.solidwoodclosets.com

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