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Contractors get Wolf certified

BY HBSDealer Staff

After launching its new certification program earlier this year, Wolf Home Products has announced that more than 70 contractors and remodelers have earned the title of Certified Wolf Pro.

The program, which is oriented toward promoting Wolf’s decking and railing products, offers training in installation, product maintenance, sales and more.

In return, certified contractors can offer an exclusive extended warranty on Wolf products, which covers materials and the cost of labor in the event that a product needs to be replaced within five years or less. Certified Wolf Pros are also easier to find on the Wolf website, and they receive product samples, literature and marketing tools to help gain a competitive advantage.

The company plans to hold the next round of training this fall.

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Benjamin Obdyke forms Innovation Council

BY HBSDealer Staff

Benjamin Obdyke Incorporated has formed its Innovation Council for 2013. The roof and wall products manufacturer will rely on the varied perspectives of builders, contractors, designers and architects to form conclusions about best practices and innovative solutions in the marketplace.

"As a manufacturer, we recognize that we have limited insight into, and access to, the marketplace," said product development manager George Caruso. "We are constantly looking to interact with leading building professionals on the front lines of the construction industry, and the Innovation Council provides us with insight and ideas that we would likely otherwise miss. In exchange, we expose members to relevant market information related to building construction best practices and current industry trends."

The Council, which is made up of 97 members, plans to conduct in-person focus groups, attend tradeshows and build web resources. (The link to join is here.)

The Council also recently completed the 2013 Product Concept Survey to help determine what motivates construction professionals to choose certain building materials over others. The majority (62%) of the Council worked on the questionnaire.

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Maryland dealers partner with BlueTarp

BY HBSDEALER Staff

BlueTarp Financial announced it has entered into a new partnership with a pair of long-serving lumber companies on Maryland’s Eastern Shore.

Both Rock Hall Lumber Co. and Chestertown Lumber Co. are owned and operated by Ernest “Tot” Strong and his wife Millie, who have guided the companies for nearly 35 years. The companies turned to BlueTarp to manage their in-house trade credit program for their professional customers, including applications, credit extension, service and collections.

“As an independent dealer, making more money in today’s accelerating market certainly requires a watchful eye on many facets of the operation,” said Strong, in a prepared statement. “BlueTarp’s reputation and expertise in credit issues will greatly relax what has become the ‘banking’ aspect of the operation, allowing management to concentrate on selling great products with exceptional customer service. This relationship should greatly relieve credit concerns in any succession plan, which is a major factor in a successful transition.” 

Rock Hall and Chestertown Lumber are expected to benefit from BlueTarp’s guaranteed cash flow by receiving funds on a pre-determined schedule that allows them to plan their investments ahead of time. “Many independent dealers turn to BlueTarp because of our steady cash flow. When we also take away the hidden risks that were there when they managed their in-house program alone and add in flexible terms for customers, it’s a win for everyone,” said Scott Simpson, CEO of BlueTarp Financial.

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