At Cobblestone, a focus on the core
Boston — Orgill merchandisers and store designers unveiled the Cobblestone Hardware concept store, one of the centerpieces of the market floor.
The store revealed a number of tweaks to previous market showpieces. In its 10,000 sq. ft. of selling space, Cobblestone packed in all the usual suspects, plus a healthy dose of Dollar Central program products and "As Seen On TV" merchandise.
The Dollar Central program is designed to boost impulse sales and borrow from the success of big boxes and mass merchants. Memphis, Tenn.-based Orgill partnered with Frontline Products and Awesome Chemicals to launch the Dollar Central program. Brands on display included Disney, Back 2 School, Cook’s Kitchen and Elite Auto Care.
With As Seen on TV merchandise, Orgill promoted As Seen On TV merchandise with the tag: "Get your piece of the $150 billion ‘As Seen on TV’ industry."
Behind the counter at Cobbleston, Orgill experimented with a series of four-foot sets — a UPS Drop-Off center, a Key Center and a Bissell carpet-cleaning rental set.
The display store took a week to build and stock and months to plan, according to an Orgill representative.
Other highlights at Cobblestone Hardware include a robust, 4-ft. merchandise set for convenience lumber. Endcaps range from MasterLock padlocks to Krud Kutter cleaning supplies.
Orgill’s Boston Market also included a slightly larger model store for Canadian-compliant products, called Windsor Falls Home Center.
Orgill describes the Canadian business as a large and growing segment. The distributor added 5,000 Canadian compliant items to its distribution centers in Brampton, Ontorio and Inwood, W.Va., in 2013.
EarthTronics introduces dimmable bulbs with big energy savings
EarthTronics has announced its PAR20, PAR30 and PAR38 EarthBulb LED floodlights, which offer more than 80% savings compared with standard floodlights, according to the company. EarthTronics dimming technology provides smooth dimming to less than 5% on standard controls. EarthBulb LED PAR lamps are ideal for use in display lighting, track lighting and recessed lighting applications for hospitality, restaurant, long-term care and retail locations.
According to the company, EarthBulb LED PAR20, PAR30 and PAR38 provide 490, 800 and 1200 lumens respectively and replace 50-watt, 75-watt and 120-watt incandescent floodlights. EarthBulb LED PAR lamps are designed with the same form factor as the PAR lamps that they are replacing. EarthBulb LED floodlights make an excellent replacement for standard incandescent bulbs and halogen PAR bulbs.
Each of the EarthBulb LED PAR floodlights offers:
- 3000K white light with high color rendering rating of greater than 80;
- Single chip LED design is ascetically pleasing;
- Medium screw base (E26) for easy installation;
- Wet location rating on both the PAR30 and PAR38;
- 40-degree and 25-degree light beam angles are available;
- Advanced LED cooling system to ensure performance for up to 40,000 hours; and
- Three-year standard Energy Star warranty.
EarthBulb LED lamps are available at retailers nationwide and can be purchased online. For more information about EarthBulb products, visit Earthtronics.com.
Founded in 2007, EarthTronics is a Michigan-based company located in Muskegon. Its products are sold under the EarthBulb brand name and are found in commercial buildings, hotels, restaurants, retail stores and residential homes. All EarthBulb lamps provide more than 75% energy savings. EarthTronics energy-efficient lighting solutions include CFL lamps from 5-watt to 65-watt that replace 25-watt to 300-watt incandescent lamps and LED solutions for decorative and display lighting, downlights and general area lighting.
Debbie Banaszak joins Globe Union
Globe Union has appointed Debbie Banaszak as brand manager for Gerber Plumbing Fixtures and Danze.
For Gerber, Banaszak will manage integrated marketing campaigns and new product introductions focusing on the plumbing professional and industry influencers. For Danze, she will lead overall brand development and strategic planning as it relates to builder, designer, wholesalers, showrooms and other industry professionals, as well as consumer audiences.
Banaszak has more than 20 years of brand management experience. She most recently served as brand and customer marketing manager at ACH Food Companies where she was responsible for Tone’s Spice, Spice Island and Weber Spice. Prior to that she worked at Suave, Kraft Foods and Quaker Oats, among others.
“We’re thrilled to have a strategic, experienced team player join our staff,” said Kevin McJoynt, VP marketing for Gerber and Danze. “Her insights into overall brand development, channel management, distribution and integrated marketing will prove to be an asset to our team.”