LUMBERYARDS

CertainTeed offers Brand-Your-Roof program

BY HBSDEALER Staff

Valley Forge, Pa.-based CertainTeed introduced a Brand Your Roof program, allowing contractors and distributors to add their company logo to roofing underlayment.

“The Brand Your Roof program provides contractors a powerful advertising tool with lead generation potential,” said Martha Strick, director of marketing for CertainTeed Roofing. “We are excited to be able to offer this new promotional service to our valued customers and feature our best-in-class underlayment in terms of both weather protection and contractor safety.”

The program makes it easy to order a company logo and contact information imprinted on DiamondDeck synthetic underlayment. According to CertainTeed, the procedure turns a roofing project "into a personalized billboard for motorists driving by."

DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing. 

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Contractors get Wolf certified

BY HBSDealer Staff

After launching its new certification program earlier this year, Wolf Home Products has announced that more than 70 contractors and remodelers have earned the title of Certified Wolf Pro.

The program, which is oriented toward promoting Wolf’s decking and railing products, offers training in installation, product maintenance, sales and more.

In return, certified contractors can offer an exclusive extended warranty on Wolf products, which covers materials and the cost of labor in the event that a product needs to be replaced within five years or less. Certified Wolf Pros are also easier to find on the Wolf website, and they receive product samples, literature and marketing tools to help gain a competitive advantage.

The company plans to hold the next round of training this fall.

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Benjamin Obdyke forms Innovation Council

BY HBSDealer Staff

Benjamin Obdyke Incorporated has formed its Innovation Council for 2013. The roof and wall products manufacturer will rely on the varied perspectives of builders, contractors, designers and architects to form conclusions about best practices and innovative solutions in the marketplace.

"As a manufacturer, we recognize that we have limited insight into, and access to, the marketplace," said product development manager George Caruso. "We are constantly looking to interact with leading building professionals on the front lines of the construction industry, and the Innovation Council provides us with insight and ideas that we would likely otherwise miss. In exchange, we expose members to relevant market information related to building construction best practices and current industry trends."

The Council, which is made up of 97 members, plans to conduct in-person focus groups, attend tradeshows and build web resources. (The link to join is here.)

The Council also recently completed the 2013 Product Concept Survey to help determine what motivates construction professionals to choose certain building materials over others. The majority (62%) of the Council worked on the questionnaire.

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