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Carpet One Floor & Home names new COO

BY HBSDEALER Staff

Carpet One Floor & Home, a subsidiary of CCA Global Partners, has announced the appointment of Scott Wheeler to the post of chief operating officer.

Wheeler most recently served as vp-merchandising for Carpet One Floor & Home.

Prior to that, Wheeler served as president of Flooring America before it was acquired by CCA Global Partners in 2000; and as executive vp for Avalon Carpet Tile & Flooring, a multi-unit flooring retailer based in Cherry Hill, N.J.

Carpet One Floor & Home is one of North America’s largest floor covering retailers, with more than 1,000 locations in Australia and New Zealand. CCA Global Partners has approximately 3,600 retail locations in all worldwide, under banners including Flooring America and ProSource Wholesale Floorcoverings, among others.

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Two big western lumber producers will combine

BY HBSDEALER Staff

Bennett Forest Industries and Riley Creek Lumber, two Idaho-based forest product companies, will merge operations to help court larger retail customers. Terms of the deal were not disclosed.

Executives from Bennett Forest Industries and Riley Creek Lumber told the Associated Press that production and delivery demands from large customers, including Home Depot and Lowe’s, made the move imperative in the midst of a lumber slump.

The move will help lead to the eventual expansion of the companies’ 550-person work force at four mills in north central and northern Idaho, according to the report.

Dick Bennett, who will remain on the combined company’s board of directors, told the AP that the move can help gain business from larger retailers, including Home Depot and Lowe’s, because those retailers “don’t want to do business with a mill only producing 100 million board feet. We’ll have enough volume where we can take on a fairly good contract with them.” Bennet Forest Industries currently produces about 185 million board feet annually, while Riley Creek produces about three times that amount.

Bennett also told the wire service that having four mills will offer an additional benefit of helping the companies cut some transportation costs.

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Faucet function vs. fashion

BY HBSDEALER Staff

The faucet category is one of the more artistic areas of home improvement. Many of the manufacturers treat their products as high art — displaying them in expensive press kits or in luxurious tradeshow booths.

Consumer research from Port Washington, N.Y.-based NPD Group shows the average price of faucets increased to $67.30 in 2008, up $4 from $63.30 in 2007. But there are signs that consumers may be choosing more practical, middle-of-the-road styles.

“This is a style-driven category, but we’re beginning to see a little more function over fashion,” said Mark Delaney, NPD Group’s director of home improvement.

For instance, sales of faucets over $75 peaked in the third quarter of 2007 at 40.9 percent, and have declined since, to the most recent figure of 30.3 percent. About 43 percent of the faucets sold from January 2006 to March 2008 were under $50.

Meanwhile, chrome’s position at the top of the preference list is being challenged by stainless steel, nickel and pewter, which gained 5.2 percentage points. While chrome is still the leading material choice, it dropped 8.6 points to 41.7 percent.

“When you start looking at finishes, faucets are one of the few home improvement categories that are very heavily advertised — it’s all about sexy elegant finishes and brands,” Delaney said.

Brand increased in importance as a purchase motivator, up 2.1 points to 20.5 percent, trailing price and features.

As in most home improvement categories, the warehouse home centers dominate the action — with 68.3 percent market share. The domination is seen across all income categories.

As the consumer’s income increases, so do his or her chances of shopping in a kitchen and bath specialty outlet. Likewise, as the consumer’s income decreases, so do his or her chances of shopping in a mass merchant. Interestingly, the warehouse home centers have a near identical share — 65 percent — of both the under 45K market and the over 100K market.

Regardless of retailer, faucet consumers showed a dramatic increase in selecting a retailer based on proximity. Close to home is now neck and neck with product availability as a reason to chose a retailer.

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