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Carlisle Wide Plank Floors kicks off grand opening of Boston showroom

BY HBSDealer Staff

Carlisle Wide Plank Floors has just expanded its national presence with a new Boston showroom. The self-titled "epic wide plank floor company" will be hosting a grand opening on Thursday, July 11 at the Boston Design Center, Suite 541.

"The opening of the Boston showroom comes at a very exciting time for the company and really allows us to showcase the Carlisle brand," said Michael Stanek, president and CEO of Carlisle Wide Plank Floors. "We’ll be showing clients a new direction for the brand and the latest product upgrades, while still remaining true to our longstanding commitment to luxury design, quality, and unparalleled craftsmanship."

The grand opening, which is invitation-only, will involve appetizers, cocktails, one-on-ones with Carlisle specialists and an iPad mini giveaway.

The showroom itself features an intimate layout with new product displays (such as for the exclusive Design Series II), as well as more sample and brochure offerings.

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CertainTeed offers Brand-Your-Roof program

BY HBSDEALER Staff

Valley Forge, Pa.-based CertainTeed introduced a Brand Your Roof program, allowing contractors and distributors to add their company logo to roofing underlayment.

“The Brand Your Roof program provides contractors a powerful advertising tool with lead generation potential,” said Martha Strick, director of marketing for CertainTeed Roofing. “We are excited to be able to offer this new promotional service to our valued customers and feature our best-in-class underlayment in terms of both weather protection and contractor safety.”

The program makes it easy to order a company logo and contact information imprinted on DiamondDeck synthetic underlayment. According to CertainTeed, the procedure turns a roofing project "into a personalized billboard for motorists driving by."

DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing. 

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Contractors get Wolf certified

BY HBSDealer Staff

After launching its new certification program earlier this year, Wolf Home Products has announced that more than 70 contractors and remodelers have earned the title of Certified Wolf Pro.

The program, which is oriented toward promoting Wolf’s decking and railing products, offers training in installation, product maintenance, sales and more.

In return, certified contractors can offer an exclusive extended warranty on Wolf products, which covers materials and the cost of labor in the event that a product needs to be replaced within five years or less. Certified Wolf Pros are also easier to find on the Wolf website, and they receive product samples, literature and marketing tools to help gain a competitive advantage.

The company plans to hold the next round of training this fall.

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