In California, earthquake retrofitting surges
Companies that specialize in retrofitting homes in California against earthquake damage are reporting a surge in business following the Japan earthquake, according to an article in the Los Angeles Times.
Firms interviewed by the newspaper said they are receiving a threefold increase in phone calls, particularly in Southern California, where the Northridge earthquake caused 60 deaths and 5,000 injuries in 1994.
Most calls are from homeowners who want to strengthen foundations with concrete and bolt down wooden frames with metal rods or brackets. Retrofitting jobs typically start at $3,000 and go up from there, particularly in older homes.
Supporting the troops, WD-40 releases military collectible cans
San Diego-based WD-40 Co. released a limited edition WD-40 Military Collectible Series.
The four cans are painted with artwork that honors all branches of the U.S. military.
For every Collectible Series can purchased through Memorial Day, May 30, WD-40 Co. will donate 10 cents to three military charities, a minimum of $100,000 per charity. While the limited edition cans hit store shelves in mid-March, a satellite media tour on April 12 from the deck of the U.S.S. Midway in San Diego will officially kick off the promotion. It will feature “The Gunny” R. Lee Ermey commanding charity group volunteers through an obstacle course and encouraging viewers and listeners to go purchase the series of cans while supplies last.
“We are proud of those who serve or have served in uniform and have several members of our team who are veterans,” said Tim Lesmeister, VP marketing at WD-40 Co. “By partnering with organizations we know will make a positive difference in the lives of these men and women, we hope to honor their commitment and do our part to help support them and their loved ones.”
The company set up a microsite to support the promotion.
A. O. Smith Donates to Extreme Makeover: Home Edition
Ashland City, Tenn.-based A. O. Smith Water Products Co. donated a 120-gallon solar storage tank to the Hurston family of Cocoa Beach, Fla., project of Extreme Makeover: Home Edition.
“Having recently contributed to the local efforts of Extreme Makeover: Home Edition for The Nashville Build, A. O. Smith was pleased to be a part of the Cocoa Beach project and to make a difference for the Hurston family and their new home,” says David Chisolm, brand manager for A. O. Smith Water Products. “As a company that values philanthropic involvement and charitable giving, we enjoy giving back to the communities we serve.”
The Hurston family’s previous home and belongings were destroyed two years ago due to a burst water pipe while they were away on a charitable relief effort. The company’s new home is a 3,400-square-foot, eco-friendly home.
Some of the home’s various green innovations include solar hot water, solar electric, energy-saving insulation, LED lights, and a high-efficiency heating and air conditioning unit, among others.