LUMBERYARDS

Building (again) in Cincinnati

BY Ken Clark

The owners of Forge Lumber were on the sidelines during the height of the building boom, having sold their Cincinnati operation to Builders FirstSource in 2000. But after their non-compete agreements expired, the management group jumped back in.

And they wasted little time establishing their two-location operation—one yard on each side of the Ohio River in Kentucky and Ohio—as a force in their market.

In 2009, Forge Lumber rode market share gains to a 27% sales increase and a No. 282 ranking on the Pro Dealer Industry Scoreboard. For its success and commitment to service and growth, the company earned the 2010 Independent Pro Dealer of the Year award. That sales success, in a year when the vast majority of companies on the Scoreboard showed declines, was the result of a focus on the customer and a focus on quality.

“We want to have the most professional lumber operation in the country,” said Eric Steinman, executive VP. It’s an ambitious goal, and one that begins with putting the right people in the right positions.

“When we bought two smaller lumber organizations to form Forge Lumber, those purchases were focused on people,” he said. “Many of them we knew and respected and felt like they would help form a great team.”

Forge’s strong 2009 was aided by the withdrawal of some major players, opening the door for local knowledge to win business. One key to the team is David Luecke (pronounced “lucky”), VP sales and marketing. Luecke brings 35 years of experience in the LBM business, including a role as president and CEO of Riemeier Lumber, which was once the dominant commercial project supplier in Cincinnati.

“We have a significant edge in our markets because of who we have on our team and our depth of experience in the industry,” Luecke said.

Forge Lumber Co.

2010 Independent Pro Dealer of the YearSlogan: “We nail it. Every time.”Headquarters: CincinnatiLocations: 2HCN Pro Dealer Scoreboard Ranking: No. 2822009 sales growth: 27.8%President: John SteinmanColor commentary: “We believe our customers will be looking for us to help them more, and in many ways.”—Eric Steinman

 

Another key member of the management team is John Steinman IV, son of Forge Lumber president John Steinman. Steinman the younger brings a background in information technology and purchasing, which management believes will prove critical to future success, and has already achieved results through the implementation of a new software system.

“We know we have work to do, and we always have work to do; but right now, we’ve completed some difficult upgrades, and we’re about to put the foot on the gas pedal,” Eric Steinman said.

Building on its $23 million performance in 2009 will require a commitment to customers, he added.

The name of “Forge” came about as the result of “non-scientific pondering,” Eric said. But it seems to fit, as the family business pounds away and forges ahead on customer service.

“We’re very honored to receive this award,” Eric said. “It reflects the strong work ethic of all of our team members. And we’re also very optimistic that we can continue to grow with our customers.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?
LUMBERYARDS

Molpus buys timberland in seven states

BY HBSDEALER Staff

Molpus Woodlands Group, a timberlands investment management group, has announced the acquisition of 124,521 acres of pine in the states of Virginia, North Carolina, Georgia, Florida, Alabama, Mississippi and Louisiana. Molpus purchased the tract from Rock Creek Capital, which in turn acquired the acreage from International Paper Co.

Molpus president Dick Molpus said in a prepared statement: "The International Paper properties are high-quality timberlands located in seven southeastern states and represent a diversity of wood baskets with strong product demand. Although these properties were purchased for timberland prices, their proximity to urban areas and major corridors leads us to believe they have promising development, biomass and conservational opportunities."  

This acquisition increases Molpus’ total timberland assets under management to more than a billion dollars. Molpus is adding two additional office locations in Florida and North Carolina to its current 14 offices located in eight other states. Headquartered in Jackson, Miss., Molpus is a family-owned company that began in 1905 as a mercantile store in Philadelphia, Miss., before becoming the Molpus Lumber Co.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?
LUMBERYARDS

Centex to launch home-buying webinar

BY HBSDEALER Staff

Bloomfield, Mich.-based home builder Centex announced it will host its first ever webinars — named “Open the Door to Homeownership: A Free Webinar Series Featuring Ilyce Glink” — Oct. 6 and 27 aimed at educating first-time home buyers.

Glink is an award winning columnist, television reporter and radio talk show host who delivers tips and tricks on personal finance and real estate, along with general consumer advice.

The first webinar on Oct. 6 will be titled “Rent Vs. Buy” and will discuss the benefits of homeownership. Participants will obtain information to find out if they are ready to purchase a home, the company said.

The second webinar on Oct. 27 will be “New vs. Resale.” Glink will discuss the issues related to short sale and forclosures and how home buyers can take advantage of historically low interest rates, incentives and pricing from new home builders.

“Through these webinars, Centex is empowering its home buyers to make better choices and providing them a solid foundation that gives them a level of comfort and confidence as they take the step into homeownership,” said Deborah Wahl Meyer, senior VP and chief marketing officer for Centex. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?