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BuildDirect launches plans to disrupt

BY HBSDealer Staff

Another home improvement company is claiming for itself the title of "industry disrupter."

Vancouver, British Columbia-based technology company BuildDirect launched its online platform, Home Marketplace, "to disrupt the $500 billion home improvement industry," the company said in an announcement.

Home Marketplace is designed to provide a seamless renovation experience by assisting homeowners at each stage of their remodel — from planning and design, to selection of products, through home delivery. For suppliers, the platform provides a direct link to consumers, allowing them to connect the right goods with demand in a highly efficient manner, according to the company.

Home Marketplace's features begin with a seller portal. This self-service tool helps suppliers showcase products to homeowners "without the use of a major retailer," the company said.

The platform also claims to integrate proprietary predictive analytics to provide real time, forward-looking data to sellers. The models allow suppliers to identify consumer interest in their product, that products’ competitiveness in the marketplace and the locations with the most demand for that product.

“The $500 billion home improvement industry has been lacking innovation for too long, but today as Home Marketplace officially launches, BuildDirect can perfectly showcase our vision for change,” said BuildDirect co-founder, president & CEO, Jeff Booth. “Home Marketplace marks an important milestone in our mission to create the world’s simplest and most trusted solution for home improvement. We are delighted to make it available to millions of homeowners and suppliers.”

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HBSDealer Stock Watch: Bear Thursday

BY HBSDEALER Staff

Thursday's market was mostly trending down; both LL and BLDR decreased by more than 5%.

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ForceField system attracts attention

BY HBSDealer Staff

The team at Georgia-Pacific says its ForceField Air and Water Barrier System generated positive feedback at the International Builders' Show, where the system debuted.

“From builders to contractors and architects, our booth stayed packed with interested attendees during the show," said John Beers, sales director for engineered wood at Georgia-Pacific. "Everyone wanted to see ForceField and learn more about it."

Designed to keep potentially harmful water out of a structure during construction, the new ForceField Air and Water Barrier System from Georgia-Pacific consists of engineered wood sheathing panels laminated with a proprietary air and water barrier.

How it works: Once ForceField wall sheathing is installed on a structure, the panel joints are taped with ForceField seam tape, which helps prevent air infiltration and leaks. Together the panels and the seam tape create an integrated air and water barrier system that eliminates the need for house wrap.

“The ForceField installation process is a jobsite time-saver compared with typical house wrap installation,” continued Beers. “Studies have shown a time savings of up to 37% when installing an integrated air and water barrier. There’s no unrolling, fastening or calling in multiple crews to install house wrap; ForceField panels are installed like standard plywood or OSB sheathing panels, then once the tape is installed, you’re done.”

ForceField panels are available in 7/16 CAT thickness, and sizes of 4×8, 4×9, and 4×10. ForceField seam tape is currently available in 3 in. x 165 ft. rolls.

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