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Briggs & Stratton promotes new fuel formula

BY HBSDEALER Staff

Milwaukee-based Briggs & Stratton Corporation is equipping consumers with its newest development in fuel  treatment — Advanced Formula Ethanol-Free Fuel.

The product is hitting shelves at Lowe’s and offereing advantages over ethanol-blended gas, the company said. The formula is packaged in a line of premium stabilizer and fuel blends specifically designed to make operation of 2-and 4-cycle engines smoother while helping maintain performance. 

“Ethanol-blended fuel attracts moisture, which can cause damage to engines that power outdoor equipment, resulting in costly repairs,” said Carissa Gingras, marketing director of consumer engine and service with Briggs & Stratton. “Protecting the lifeblood of the equipment is critical, making an ethanol-free fuel the natural solution to maintaining good engine health and saving consumers time and money in the long run.” 

Engineers at Briggs & Stratton recommend never using more than 10% ethanol fuel — such as E15 or E85 — in outdoor equipment powered by small gasoline engines.

Briggs & Stratton Advanced Formula Ethanol-free Fuels promises two benefits:  ethanol-free gas and convenience, with a ready-to-use solution that requires no mixing. Premium, engineered fuel ingredients including synthetic oil and stabilizer work together to reduce carburetor corrosion and gum and varnish build-up, which ultimately reduces costly small engine repairs. Plus, it helps maximize storage life of the fuel in small engine applications.

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Lowe’s hires GE exec to lead LBM divisions

BY HBSDealer Staff

Lowe’s hired Michael P. McDermott in the newly created position of senior VP and general merchandising manager – building and maintenance. McDermott will be responsible for the Lumber & Building Materials, Millwork, Hardware & Tools and Rough Plumbing & Electrical divisions. He will report to Chief Merchandising Officer Michael A. Jones.

McDermott joins Lowe’s from General Electric, where he served most recently as sales leader-appliances and was also a member of the company’s corporate commercial council. He brings more than 20 years of experience in product leadership, merchandising, marketing and commercial sales.

“Mike’s experience leading merchandising for GE’s multi-billion dollar appliance business as well as organizations that sell into the building and maintenance space, will bring added value to Lowe’s merchandising team,” explained Jones. “He understands the importance of brand management, strong relationships with vendor-partners and how to lead teams—skills which will help Lowe’s continue to improve product assortment to better serve do-it-yourself and pro customers alike.”

In his new role, McDermott will work with Troy J. Dally, senior VP and general merchandising manager- seasonal and Clint T. Davis, senior VP and general merchandising manager-home décor. McDermott earned a bachelor’s degree in communications from The College of New Jersey and a master’s degree in political science from Villanova University.

 

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Hunter Douglas emphasizes style and safety

BY HBSDealer Staff

Window-treatment maker Hunter Douglas launched a ‘Tis the Season for Style event encouraging consumers to make their homes more beautiful — plus safer for children and pets — during the fall selling season.

The event provides mail-in rebates on some Hunter Douglas window fashions and, in recognition of October’s Window Covering Safety Month, free upgrades to the LiteRise cordless lifting system on select styles.  

David Parrett, director of dealer marketing programs  Pear River, N.Y.-based Hunter Douglas said: “Our research has shown that promotional programs are a strong motivating factor in driving purchases of Hunter Douglas products.  One third of surveyed consumers reported having purchased greater quantities of product than originally planned because of a promotion.”

The promotion runs from Sept. 14-Dec. 17.

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