Briggs & Stratton gets a Shorty Industry Award
Representing the marketing chops of the home improvement industry, Briggs & Stratton Corporation earned high marks for its Mower Mouth social media contest at this year’s Shorty Industry Awards on April 7 in New York City.
The contest earned Briggs & Stratton the spot for Best Facebook Contest, which it shared with ESPN’s SportsCenter after beating a third finalist, ABC Family.
The Mower Mouth contest prompted customers to submit videos of themselves making lawn mower sounds. Entries included household pets, props and a parody of the "What Would the Fox Say?" music video. The ultimate aim? Demonstrating that many find their lawn mowers to be too noisy and introducing customers to the new QPT engine, which cuts mower noise by 65%.
"The Mower Mouth contest was a great way for us to engage with consumers in a unique and fun way," said Carissa Gingras, director of marketing for Briggs & Stratton. "We loved showcasing the creativity of the entries while promoting our engines across our social media channels."
The Shorty Industry Awards aim to recognize outstanding social media campaigns, websites, games and applications.
Wagner rolls out powered paint roller
Wagner SprayTech is introducing the new Smart SideKick powered roller, which feeds paint to the roller directly from the paint container (ergo, no messy paint trays).
SideKick’s biggest claim to fame, however, is its ability to speed up painting jobs
"Homeowners are looking to complete their painting projects faster," said Eric Julstrom, Wagner product manager. "So, we designed the Sidekick powered roller to help them paint large or multi-room projects fast and reclaim time they would have spent finishing the job with traditional rollers and brushes. In tests comparing the SideKick with a manual roller on similar projects, it was two times faster."
By eliminating the tray, SideKick also eliminates the need to continually dip the roller in the tray. The direct feed system is powered by a 120-volt motor and peristaltic pump, and its "Click-Attach Arm" attaches to paint containers ranging from 1 to 5 gallons in size.
Additionally, a threaded extension pole can be attached to the SideKick’s handle to reach ceilings and high walls.
Hines Supply expands Illinois footprint
Hines Supply, a subsidiary of US LBM, has opened a full-service building supply center and design showroom in Grayslake, Ill., north of Chicago.
The location, at 939 South Route 83 in Grayslake, is celebrating its grand opening today. It will be managed by 30-year industry veteran Ed Graafsma.
“We are excited to have this opportunity in Grayslake,” said Graafsma. “The facility will allow Hines to fulfill the demand for an additional Lake County professional building materials dealer. We look forward to servicing customers throughout Lake County and the surrounding areas.”
Grayslake Mayor Rhett Taylor also expressed his enthusiasm.
“The addition of Hines Supply to the Grayslake area will help diversify and stabilize the local economy in the ‘Heart of Lake County,’ ” Taylor said. “Hines has been a landmark business throughout Chicagoland, and we are proud to welcome them to historic Grayslake.”
In addition to providing a full range of lumber and building materials, the Hines Grayslake Location will have a window, door and cabinetry showroom and design center.
Hines Supply also operates building supply centers in Alsip, Hampshire, and Wheaton; a Millwork facility in Kirkland; and a Window, Door and Cabinetry showroom in Buffalo Grove.
Founded in 1892, Hines Supply is headquartered in Buffalo Grove, Illinois. The company operates numerous locations serving home builders and professional remodelers throughout the state of Illinois, lower Wisconsin and Northern Indiana.
US LBM, recipient of the 2013 HCN Pro Dealer of the Year Award, is a collection of 10 leading building material distributors serving the Midwest, Northeast, Southeast and Mid-Atlantic in nine states with more than 55 locations.