LUMBERYARDS

BrassCraft hires new territory sales manager

BY HBSDEALER Staff

Novi, Mich.-based BrassCraft Manufacturing, a Masco Company involved in the manufacture of plumbing products, has hired Roger Hernandez as territory sales manager for Ohio and Kentucky.

"We’re delighted to have Roger on our team," said Ken Kemmerling, sales manager, Central Region. "We’re confident that his depth of sales experience will greatly contribute to enhancing customer service and to growing our business in this territory."

"I’m excited for the opportunity to cultivate and grow customer relationships," said Hernandez. "I’m also very proud to work for an American-based manufacturer and industry leader."

In this newly created role, Hernandez will drive sales and build customer relationships with wholesalers and contractors in the region.

Hernandez has more than 10 years of sales experience under his belt, as well as a bachelor’s degree in business from the University of Toledo.

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At ENAP, a mission in focus

BY HBSDEALER Staff

As the New Windsor, N.Y.-based LBM co-op enters its 47th year, ENAP is promoting its streamlined mission statement. 

Here it is: "ENAP’s mission is to create a competitive advantage for our members by leveraging their collective power.” 

President and CEO Stephen J. Sallah exlained that the mission statement is crucial to existing dealers as well as continuing with expansion efforts. 

“We are fast approaching fifty years as an LBM Co-op and are focused on where the independent lumber dealer will be next year and beyond,” Sallah said. “We are committed to adapt our operations and marshal our resources to ensure ENAP dealers have the best possible advantages. The industry is changing and the way dealers compete is changing and it is imperative that ENAP continues to provide the critical role of leverage and buying power to help our members grow profitably.” 

 

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Elite Appliance stocks GE kitchen and laundry appliances

BY HBSDEALER Staff

Major luxury appliance retailer Elite Appliance has been authorized as a Dallas GE appliance dealer. As such, it has added GE kitchen and laundry appliances to its product selection, now available both online and at its Dallas showroom.

Of GE’s kitchen appliance suites, Elite will offer the Monogram Series, Cafe Series, Artistry Series and Profile Series.

"We are especially enamored with the customizable options on the high-end GE Monogram appliances that allow customers to build a kitchen that fits their exact style and needs," said Brian Bates, VP marketing at Elite Appliance. "The fully integrated refrigerators with convertible drawers that accommodate everything from wine to ice cream are a truly original offering in today’s appliance market."

The retailer will also stock GE’s high-efficiency top- and front-loading washers and dryers, which include features such as the SmartDispense detergent reservoir and automatic dryer sensors.

"With the Energy Star seal of approval, customers know they are making a smart purchase when they select a GE washer," added Bates. "In fact, the yearly operating cost for GE’s washers falls in the range of $20 to $25. And not only are these machines efficient, but they are also stylish. You may not think of style when it comes to the laundry room, but GE does."

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