LUMBERYARDS

BrassCraft has a new B2B ad campaign

BY HBSDEALER Staff

BrassCraft Manufacturing is promoting its "better. together." campaign with three new B2B advertisements that highlight the relationship between plumbing professionals and BrassCraft products.

"Getting the job done – and done well – is what the plumber does," said VP marketing & product development Jeffrey Jollay. "Plumbers know quality and rely on BrassCraft Manufacturing for a wide spectrum of products to help make sure that the job is done right every time."

BrassCraft has been pushing the "better. together." message since last spring using banners, counter mats, t-shirts and a visual display header for BrassCraft water connector merchandising racks.

Adding to the overall effort will be new print advertisements in major plumbing industry publications starting this May. The campaign’s central focus will be to encourage the use of an entire suite of BrassCraft products over a set mixed with other competing products.

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ProWood rolls out damaged deck program

BY HBSDEALER Staff

The ProWood treated lumber brand from Universal Forest Products is offering some lucky home owner a chance to win a $20,000 deck makeover through its Desperate Deck Contest.

ProWood is asking homeowners to send pictures of dilapidated decks to its Facebook.com/ProWood page. The contest runs through July 14, with the winning – or most desperate — entry selected in late July.

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Wisconsin Building Supply opens new locations

BY HBSDEALER Staff

Acquisition-oriented US LBM is at it again, this time with an expansion in Wisconsin.

Following on the heels of two new Hines openings in Northern Illinois, US LBM’s Wisconsin Building Supply subsidiary announced the opening of two new locations in the Fond du Lac area.

The new locations include a cabinet and building material showroom in Fond du Lac and a distribution center in Oakfield.

“We are excited to enter the Fond du Lac market and see it as an attractive fit for Wisconsin Building Supply”, said Bill Imig, Wisconsin Building Supply president. “This will allow us to improve our customer service within the east central part of the state.”

Wisconsin Building Supply also operates Building Supply Centers in Appleton, Green Bay, Marinette, Onalaska, Plover, Sussex, and Windsor; a Truss & Component Center in Green Bay; and a Door Plant in Green Bay.

Founded in 2009, Wisconsin Building Supply is headquartered in Green Bay, Wisconsin. The company operates numerous locations servicing homebuilders and professional remodelers throughout the state of Wisconsin and Upper Michigan.

US LBM, recipient of the 2013 HCN Pro Dealer of the Year Award, is a collection of ten leading building material distributors serving the Midwest, Northeast, Southeast, and Mid-Atlantic in nine states with more than 55 locations.

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How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?