Boral amps up capacity for TruExterior
Boral is doubling the manufacturing capacity for its TruExterior Siding & Trim in response to increasing demand for the poly-ash siding and trim.
The expansion is in addition to the recent creation of a 120,000-sq-ft. finishing facility in Salisbury, North Carolina, where the products are currently manufactured. The expansion will ensure the company can keep up with the current pace of growth, and it will also allow for continued product line development with Boral’s Innovation Factory, including the 8-inch and 10-inch Bevel Siding profiles coming this fall.
As many as 23 new employees will be hired in Salisbury in addition to the new facility and equipment.
“Unprecedented market interest and adoption of Boral TruExterior Siding & Trim is driving a rapid expansion in our dealer and distributor base,” said Ken Bruns, plant manager. “By adding equipment and employees, we’re ensuring a steady supply of siding and trim across all profiles to meet the needs of existing and new end users.”
“This investment is consistent with Boral’s strategy for growth in the U.S., leveraging our innovative platform to help transform the U.S. business,” added Brian Below, president – Light Building Products Division.
Owens Corning dedicates a manufacturing plant
Owens Corning has dedicated a new advanced manufacturing facility in Gastonia, North Carolina that will support production of non-wovens glass fiber, which is growing in demand in the North American market.
“Our investment in Gastonia encompasses the most advanced glass veil manufacturing technologies – with the ability to make a broad range of products for diverse customers – a sustainable footprint, and a highly trained workforce,” said Suman Raha, general manager of Non-Wovens – North America, Owens Corning. “We have a legacy of transforming markets by introducing glass fiber products. The Gastonia plant will continue that tradition with our glass veils for building materials."
The Gastonia plant will produces a thin sheet of glass-reinforced material – called veil – that is used in construction applications such as carpet and ceiling tiles, vinyl flooring, and gypsum wall board, as well as automotive applications. The Gastonia facility is capable of producing Sustaina veil products with a formaldehyde-free binder that also appeals to customers’ growing interest in bio-based products.
“Formally introducing the Gastonia plant and business center shows our commitment to our customers’ growth and success. We thank our government and community partners again for their support over the last three years in creating a truly world-class operation.”
Throwback Thursday: Celebrity Sales Pitch
Back in the day, the home improvement industry turned to the A-list for celebrity endorsers. For instance, Jack Nicklaus – the Tiger Woods of his day – promoted Vigoro lawn fertilizer in a 1979 issue of National Home Center News, the forerunner of HBSDealer.
Film giant Sophia Loren promoted the Filter Fresh automatic water filtration system in an advertisement appearing in the Feb. 13, 1978 issue.
And in the August 29, 1977 issue, a year removed from the 1976 Olympics, Bruce Jenner – the “World’s Greatest Athlete and ’76 Decathlon Gold Medal Winner” – appears in an advertisement for Norleco light bulbs.
The copy reads: “a power-packed deal that pole vaults profits to an all-time high.”