Black & Decker rebrands itself for 2014
Black & Decker has launched a new global brand identity for its consumer power tools, outdoor power equipment and home products, which will be phased into retail and marketing efforts over the course of the year.
“Over the years, Black & Decker has consistently provided consumers with innovative, affordable, and quality products," said director of brand marketing Frank DeSantis. "As a result of this, the brand is deeply entrenched in and around the home. The Black & Decker brand extends beyond product features and product innovation, it is about being honest, intuitive, involved and thoughtful. Everything we do will be focused on giving people the products, the knowhow and the support to get their job done.”
According to the company, the new branding reinforces the Black & Decker’s reputation as a trusted brand that provides "a meaningful, emotional and empowering experience for the home;" in short, "Powering People."
Black & Decker worked closely with brand strategy and design consultancy Lippincott to help build a new identity revolving around this core message.
Wall-Smart for Touch Panels wins at CES
Wall-Smart for Touch Panels, a flush-mount adapter that can be painted to blend seamlessly into any wall, was honored at the Consumer Electronics Show with a 2014 Mark of Excellence Award for Rack or Mount Product of the Year.
"We’re delighted to receive this award and to be recognized for our innovative products," said Galia Ben-Dor, co-CEO and founder of Wall-Smart.
Wall-Smart offers customized flush-mount solutions for 5-in., 7-in. and 10-in. Creston, Control4 and RTI touch panels. Each mount is customizable to suit various audio and thermal requirements, as well as room decor.
Once installed, the wall mounts can be removed for repair or touch-ups.
Whirlpool welcomes ruling in pricing lawsuit
Whirlpool Corporation made a step forward on Monday in its appeal of a case against what it claims is predatory pricing.
The U.S. Court of International Trade took Whirlool’s side in its appeal of the U.S. International Trade Commission’s previous decision, which ruled that refrigerators from LG and Samsung — reportedly dumped at margins of up to 15% — were causing material injury to U.S. manufacturing.
"Today’s decision is part of a series of important strides by the government in response to our actions to ensure a balanced competitive marketplace for U.S. manufacturers, their employees and customers," said Jeff Fettig, chairman and CEO of Whirlpool Corp. "We feel vindicated by the court’s decision affirming our appeal. This ruling is particularly important, following on the heels of last year’s unanimous decision that LG and Samsung were dumping large residential washers and injuring the U.S. market. Whirlpool is fully committed to our U.S. manufacturing operations and American workers, and we remain focused on producing forward-thinking refrigeration innovation inspired by our consumers."
The court agreed with Whirlpool’s claim that the ITC erroneously "doubled counted" key data, a "potentially significant difference" warranting reconsideration of the court’s volume and price analysis.