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Berkshire Hathaway shares the love

BY HBSDealer Staff

Berkshire Hathaway HomeServices launched its “Love Your Home” Sweepstakes promising a total of $80,000 in cash prizes. The sweepstakes, held in conjunction with HGTV’s hit show Love It or List It, runs through June 17.

This is Berkshire Hathaway HomeServices’ second sweepstakes incorporating the popular HGTV network. Last year’s $50,000 Sweepstakes set one of HGTV’s highest totals for consumer registrations. It was won by Barbara Wakefield, a Lawrenceburg, KY housewife and grandmother, whose name was drawn from among more than 1.5 million entrants.

“Our sweepstakes generated an incredible amount of excitement and exposure for the Berkshire Hathaway HomeServices brand,” said Gino Blefari, CEO of HSF Affiliates. “Our objective with this year’s Love Your Home Sweepstakes is to build on that success with even more winners leading up to the grand prize announcement.”

Viewers simply register at www.LoveYourHomeSweeps.com for a chance to win a $2,500 prize in 12 weekly drawings or the $50,000 grand prize. The first winner will be announced April 6 followed by weekly announcements through June 22. The grand prize winner will be named in early July.

Berkshire Hathaway HomeServices, based in Irvine, California, is a real estate brokerage network.

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DaVinci Roofscapes triples recycling

BY HBSDealer Staff

Synthetic slate and shake roofing tiles maker DaVinci Roofscapes says it tripled the amount of processed polymer it recycled in 2015 over the previous year.

Improved processes allowed the Lenexa, Kansas-based manufacturer to recycle more than 800,000 pounds of polymer materials in 2015, the company said.

"We're grinding down materials and reusing them in starter shingles,” said Bryan Ward, vice president of operations at DaVinci Roofscapes.

"Our overall operation procedures and commitment to the environment has permitted DaVinci Roofscapes to recycle more than two million pounds of processed polymer in the past five years,” he said. “That's a tremendous amount of material re-use that would otherwise have gone to landfills."

DaVinci Roofscapes produces polymer slate and shake roofing tiles in 50 standard colors, plus custom colors. Each time the manufacturing operation changes color runs, there is a transitioning between colors.  Those transition tiles are off spec and are recycled. These tiles are segregated by color and then ground up and molded into starter shingles, which are generally unseen on the roof.

"Because every roofing tile we create is 100 percent recyclable, our operations are extremely environmentally-friendly," says Ward. "In 2016 we'll take our commitment to recycling a step further by investing in a new grinding recycling system that handles purge (melted chunks of polymer that can weigh approximately 50 pounds) as well as off spec product.

The company anticipates recycling more than 1 million pounds of polymer per year.

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Not So Lame: Websites That Work

BY HBSDEALER Staff

Last month, HBSDealer published an indictment of the lame website. Many of our readers self-confessed to having little in the way of a Web presence, and those who do are not entirely up to speed.

Of a total of 218 respondents, 39% said they would describe their company’s online presence as “Non-existent: At least we’re in the phone book.” An additional 17% answered “Weak,” and 26% were “Above Average.” Only 18% of the respondents gave themselves a top rating of “Strong” in the Web design category.

This time, we thought we’d turn it around and shine the spotlight on a couple of websites that are in pretty excellent shape. Internet Luddites, take note! Here’s what a successful hardware store website looks like.

Miami, Florida-based Shell Lumber & Hardware hits you first with an immersive, multimedia experience. What better way to personify your store than by letting the viewer hang out there vicariously? The site follows through on its initial promise with clear-cut navigation, a digital catalog, a well-articulated mission statement and an informative blog. (shelllumber.com)

Boulder, Colorado-based McGuckin Hardware doesn’t treat its social presence like an afterthought. Scroll just a little past its moving ticker of deals and promotions, as well as store information displayed prominently in the page header, and you get this attractive spread of social media links and historical reading material. (www.mcguckin.com)

With a title like “World’s Coolest Hardware Store,” the site design certainly lives up to the promise. Charlotte, North Carolina-based Blackhawk Hardware made an interesting choice to prioritize its blog content on its main page, which includes posts ranging from Big Green Egg Easter recipes to Pinewood Derby Car Supplies. (blackhawkhardware.com)

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