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Benjamin Moore promotes colorant advantage

BY Ken Clark

Las Vegas — Paint giant Benjamin Moore promoted its "Gennex Colorant Advantage" at the National Hardware Show here at the Las Vegas Convention Center.

Jeff Spillane, senior manager professional segment sales for Montvale, N.J.-based Benjamin Moore, said the Gennex Colorant Advantage was years in the making, but the marketing component is new at the show.

Gennex is manufactured with the company’s own proprietary resins — and is promoted in the company’s new literature for its durability, superior hide, zero-VOC and fade resistance. 

Typical colorants weaken paint and make it thinner and more difficult to apply, according to the company. They also reduce the film’s washability. 

"The pigments themselves are dispersed in resin, rather than surfactants," Spillane said, giving the paint its advantage and consistency. "Right now it’s the biggest competitive advantage we have." 

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Category Scorecard: Grills

BY HBSDEALER Staff
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Eco Building Products’ Red Shield Lumber aids Sandy rebuild

BY HBSDealer Staff

Eco Building Products has announced that the company’s Eco Red Shield lumber and line of Disaster Break products are making their rebuild debut and are now being put to use by local residents in the Queens borough of Breezy Point, N.Y.

Now available for purchase by local residents at Breezy Point True Value Hardware (202-34 Rockaway Point Blvd.), Eco Disaster Break (EDB) is a Class A Fire Rated, UV Resistant, high-performance, non-toxic, acrylic coating that forms a waterproof and seamless monolithic membrane. EDB forms a highly protected defensive construction assembly against water penetration, fire ignition, mold and mildew.

Eco Building Products continues to educate residents on how to properly rebuild, as seen in a recent Discovery Channel documentary featuring Eco Red Shield.

"There are a lot of components inclusive of planning and organization that effectively set the stage for what we’d like to label a proper rebuild,” said Steve Conboy, president and CEO, Eco Building Products. “Eco’s defensive products and our refined ability to teach the world how to build using new methods have come together in the wake of the recent storms. It’s important for us as a community to understand that old methods of building are not going to protect anyone when it comes to taking a stand against these fire storms and hurricanes. Nonetheless, it is these events that catalyze change and promote new methods of building, indicative of innovation and technology." 

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