Benjamin Moore launches virtual design consultant tool
Benjamin Moore is upping the ante in its digital assets game with the roll-out of Design By What Matters, a new online design tool that synthesizes data from social networks with consumers’ lifestyle habits and style preferences.
Using all of this information and more, Design By What Matters helps users conceptualize individual rooms based on — you guessed it — what matters to them.
“Designing a space is a very personal process inspired by what matters in an your life,” said David Melançon, EVP and CMO. “Whether you’re a design enthusiast or a novice choosing colors for your first home, Design By What Matters is a tool you can use to create living spaces that bring your personality, lifestyle and preferences to life virtually before you take the leap of committing to them in real life.”
Consumers can generate a customized bedroom, living room, kitchen or dining room after answering questions like, "What’s on your bucket list?" or "What does your dream view look like?"
Each room will feature its own Benjamin Moore color palette inspired by a favorite image or color. Customers can also then seal the deal by purchasing paint samples and getting personalized painting tips.
Parr Lumber appoints training exec
Hillsboro, Oregon-based Parr Lumber Company appointed Carl Moyer as the new training and development facilitator for the company and its subsidiaries.
Moyer has been in the learning and development field since 1995. His experience includes 20 years in various training roles at Yahoo!, Stream International, and Kinko’s.
“With more than two decades of experience blending curriculum development, facilitation, presentation, and project management, we anticipate that Carl will have a tremendous impact on the Parr organization,” stated Jim Boyer, CEO of The Parr Company. “We’re happy to have him as part of the team.”
“I am thrilled for the opportunity to be a part of an organization that places such a strong focus and commitment on employee development and training,” said Moyer. “As an avid home improver myself, I know first-hand the value training has on the overall customer experience. I’m looking forward to the opportunity to serve the employees and the customers.”
The Parr Company consists of six distinct companies that provide building solutions and services: Parr Lumber Company, Parr Cabinet Design Center, Cascade Wholesale Hardware, NSC, NSCi, and Parr Marketing Group.
Therma-Tru’s new glass options offer more features
Therma-Tru is expanding its selection of glass styles in response to evolving market knowledge and customer preferences.
“We’re responding to requests for more door glass features by enhancing our selection of simulated divided lites, grilles between glass and easy-use internal blinds," said Mark Savan, president of Therma-Tru Doors. "Every new product option being introduced by Therma-Tru in 2014 positively impacts builders and remodelers working to meet consumer demands in the marketplace."
Among the new options is an internal blind style, which uses cordless operation to control light and privacy levels. Since the blinds are housed inside the glass, they never get a chance to accumulate dust. A new camber top glass shape is also an entry-level price point option for combining light and privacy.
Additionally, more than 400 different Simulated Divided Lite (SDL) configurations are now available with the addition of new grid patterns. Grilles Between Glass (GBGs) are also available in up to 3,000 different configurations thanks to new colors, shapes and grid patterns.
Finally, black nickel caming is now available for Cambridge decorative glass for the Classic-Craft Rustic Collection, Classic-Craft Oak Collection and Classic-Craft Canvas Collection.