Behr launches program for Hispanic pros
Behr Paint has introduced a Spanish-language version of its “Direct to Pros” program in order to serve its customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals.
The new site, espanol.behrpro.com, provides Hispanic professionals with information on Behr interior, exterior and specialty products; business management and networking advice; useful project tips and tools; and information on a range of Behr solutions to help professionals better build their businesses.
An online technical library with downloadable usage guides, information on product prep and dry time, application guidelines, and cleanup and storage instructions will also be available for Behr products, as well as an overview of Behr’s “Direct to Pro” services, such as factory tinting and volume pricing.
Behr is a subsidiary of Masco Corp. and is headquartered in Santa Ana, Calif.
Husqvarna enhances online visibility
Outdoor power equipment manufacturer Husqvarna announced a plan to boost online visibility through a partnership with WebVisible.
The manufacturer will make WebVisible’s platform available to participating dealers through its co-marketing program. For dealers, WebVisible will create online campaigns and place ads across networks and search engines such as Google, Yahoo! and Bing — helping local dealers reach millions of potential customers, the companies announced.
"We expect the use of online marketing by our dealers to increase by about 200% as a result of this new program," said Mike Lewis, Husqvarna’s e-business manager.
Miller added that search engines are the key resource for consumers looking for products. "This partnership will help participating dealers capture those new customers and increase sales," Lewis added.
Husqvarna has more than 5,000 dealers in the United States. Participating dealers will receive online access to detailed reports about how their campaigns are doing, how many customers visited their sites, who called, how many printed a map and more.
Many consumers still in the dark over incandescent phaseout
While more than one-third of Americans are aware of the federal phaseout of incandescent light bulbs, the majority of consumers have yet to learn that the 100-watt bulb is scheduled to disappear from store shelves beginning in 2012. This is one of the many findings of an Osram Sylvania consumer survey involving 300 homeowners and renters nationwide.
Overall, the public appears to be optimistic toward the changes ahead: 59% of respondents reported that they were eager to use more energy-efficient lighting solutions. While a large majority still use incandescent light bulbs, 60% plan to switch to LED, CFLs, or halogen varieties when the phaseout officially begins in 2012. But 28% of the consumers polled expressed concern over the loss of the traditional light bulb.
When asked in particular about the elimination of the 100-watt bulb, most planned to switch to a CFL, LED or halogen bulb. Less than one-third (23%) said they would stick with incandescents, but switch to a lower wattage. Only 13% planned to stash away a supply of 100-watt bulbs.