Behr builds up its brand with new programs and platforms
Behr Paints is building on the solutions and services it offers to professionals with the introduction of the Behr National Architectural Program, Behr Pro professional-grade paint line, and enhanced Color Services.
"We're excited to offer another choice for professionals backed by the strong reputation of the Behr brand," said Kelly Kambs, SVP professional products & services for Masco Coatings Group. "In growing our specification presence and offering a superior line of professional paint it shows we're committed to building an infrastructure—driven foremost by the needs of the professional—that offers expertise, products and tools to help them manage and grow their business."
The National Architectural Program places Behr products in Arcom's MasterSpec and BSD SpecLink, boosting business for contractors and making it easier for architects to include Behr and Kilz products in their commercial project specifications.
Behr's new Architectural Color Box is also a new feature being rolled out at the moment. It will include more than 1,400 Behr Premium Plus Colors.
As for the new Behr Pro Paint series, the lineup is part of the program's initiative to bring together products that meet project specifications. The paint will hit Home Depot shelves by mid-April this year, with Home Depot joining Behr in the provision of various Pro services.
"We had the opportunity to start from a blank slate with the BEHR PRO series, ensuring we developed a coating that would solve problems for our customer," said Kambs. "We made sure it surpasses expectations for application, coverage and hide at an unbeatable value."
Behr is also rolling out Behr Pro Color Services to bring a professional eye to the color selection process. BEHRPro reps will provide color recommendations, renderings and matching or samples and color boards.
Finally, Behr 2015 Color Trends helps set the pace for the new year, featuring 20 all-new paint colors in four design styles.
LP responds to growing demand for SmartSide Siding
LP Building Products is getting ready to churn out more of its SmartSide treated engineered wood siding products to meet increased demand from builders, remodelers, shed fabricators and DIYers.
“These expansions will enable LP SmartSide Trim & Siding to continue its above-market growth, reach new markets and customers, as well as help improve our service levels,” said Brad Southern, SVP and GM, siding for LP Building Products.
As part of the expansion, LP is planning to convert its Swan Valley mill in Manitoba to SmartSide production and increase capacity at two current siding facilities. Overall, the planned projects are expected to bring SmartSide capacity to more than 1.5 billion square feet.
The Swan Valley mill conversion is still in its pre-approval stages, but if it passes regulatory approval and that of the LP board of directors, it is slated to begin production by 2016 with a capacity of 350 million square feet of products annually.
The two current facilities tapped for expansion include the Hayward, Wisconsin mill (for expanded lap capacity) and the Newberry, Michigan mill (for increased trim capacity).
LP also just recently expanded its lap and trim capacity at its Tomahawk, Wisconsin, mill in 2014.
The manufacturing capacity expansion would extend to all SmartSide products.
NKBA says contemporary is key in kitchen & bath
The National Kitchen & Bath Association has sniffed out an important development in the world of kitchen and bath design: the tipping point has been reached for contemporary styles.
According to the NKBA's 2015 Kitchen & Bath Design Trends report, transitional (followed closely by contemporary) styles are now most popular in kitchens, with both styles tied in first place for bathroom styles.
That means transitional and contemporary have superceded the traditional aesthetic as number one in North American homes.
The report gets more specific, of course, with the NKBA predicting top kitchen design trends that include a multi-colored kitchen aesthetic, European cabinets, multiples of appliances, steam ovens, furniture-look pieces, outdoor kitchens, counters and tall gathering tables over standard kitchen tables, TVs and docking stations and wine refrigerators.
For bathrooms, the NKBA predicts a clean, white aesthetic, floating vanities, open shelves, heated floors, trough sinks, greater amenities, innovative storage, showers and freestanding tubs and more.
"This report is so valuable because NKBA members are on the cutting edge of kitchen and bathroom design," said Maria Stapperfenne, CKD CBD, 2015 NKBA president. "It gives us the point-of-view from the specialists who are on the front lines creating beautiful and beautifully functional kitchens bathrooms every day."
More than 400 designers participated in this study, conducted online in late 2014.