BBB, Sherwin-Williams reach ad agreement
Sherwin-Williams will continue to offer a “lifetime guarantee” on its Duration Exterior Latex Paint after an inquiry by the National Advertising Division of the Council of Better Business Bureaus. The council determined that Sherwin-William’s advertising claim is valid because the paint company will provide replacement coatings if paint peels or blisters during the lifetime of a purchaser while the individual owns a home painted with the product.
The council took exception, however, with the advertising claim that “You won’t have to paint again. Ever.”
“[This claim] offers a specific level of performance and a promise to consumers,” the council said. Sherwin-Williams has agreed to discontinue using that statement in its advertising materials, according to a press release issued by the Better Business Bureaus Council.
Hunter issues humidifier recall
Hunter Fan, in cooperation with The U.S. Consumer Product Safety Commission, announced a recall of their “Warm Mist Carefree” humidifiers yesterday.
The recall affects 84,000 units that were made in China and sold at Wal-Mart and Lowe’s retail stores, as well as online.
The company received four reports about the water leaks and one report of a fire that caused minor property damage. No injuries have been reported.
Orchard Supply Hardware appoints real estate and legal executives
Orchard Supply Hardware (OSH), the San Jose, Calif.-based home improvement and garden retail chain, appointed Eric Kelly as vp-real estate and store planning, and Roger Smith as chief legal counsel.
“With the additions of Eric Kelly and Roger Smith, I am pleased that we have a solid and complete senior leadership team in place,” OSH president and CEO Rob Lynch said. “Eric and Roger bring deep experience in retail, law and real estate and will play pivotal roles in helping us achieve our company’s goals.”
Kelly comes to OSH from L.A. Fitness, where he had been senior vp-real estate, responsible for strategic planning, site analysis and financial pro forma development. Kelly has also served in senior real estate and construction roles with 24-Hour Fitness, and Beverages and More.
Smith, whose appointment becomes effective Nov. 26, served as associate general counsel at Sears Holdings, providing legal guidance and oversight for OSH and other specialty retail businesses. His legal experience spans commercial and contract law, corporate law and governance, regulatory compliance, distribution, marketing and advertising, acquisitions, and real estate and construction, OSH said.
OSH, which began as a farmers’ co-op in 1931, now has 85 home improvement/garden retail stores throughout California.