BASF responds to green-marketing confusion
Florham Park, N.J.-based BASF launched its SELECT Eco-Label Manager, a database created to manage the abundance of eco-labels, environmental claims, directories and ratings systems.
SELECT is an acronym for sustainability, eco-labeling and environmental certification tracking. The service allows the user to search, analyze and compare these programs in a structured format.
"The demand for environmentally preferable products is rapidly evolving and influencing purchasing decisions along entire supply chains,” said Pat Meyer, Senior Product Steward and program leader at BASF. “These purchasing requirements have spawned hundreds of eco-labels and programs from the federal government, large retailers, trade associations and third-party organizations, leading to a lot of confusion.”
The tool includes 100 programs for review, primarily associated with North America, but is continuing to add programs from all regions globally. Examples include Built Green Canada, a residential construction checklist and energy rating system; USGBC LEED programs, and the Green Guides, a set of guidelines established by the Federal Trade Commission to help manufacturers make clear and substantiated marketing claims.
Currently, the tool is available to all BASF employees and preferred BASF customers, stakeholders, the company said.
Central Garden names new executive
Central Garden & Pet has announced the appointment of Frank Palantoni as executive VP and president of the pet segment, effective Feb. 14, 2011. Palantoni will report to William Brown, Central’s chairman and CEO.
Since 2006, Palantoni has been CEO of P3 Capital Management, an advisory and private equity firm specializing in consumer goods acquisitions and product development. He previously served as president and CEO of Prestige Brands and as a senior executive of Novartis Pharmaceuticals AG, Gerber Products Co. and Groupe Danone. His professional experience spans 19 years in general management, and includes international and worldwide roles, in food, baby care, household products, personal care, OTC pharmaceuticals, medical devices and insurance.
Based in Walnut Creek, Calif., Central Garden & Pet is a supplier of lawn, garden and pet products under a variety of brands, including Pennington, Kaytee, Amdro, Sevin, Ironite, Norcal and New England Pottery.
Industry Dashboard for Feb. 7, 2011
The most recent Dashboard shows the national unemployment rate fell to 9.0%, and the Consumer Confidence Index rose to 60.6. Stocks are heading in the right direction, as well. All 10 companies tracked on the Home Channel Stock Roundup are in positive territory for the month and the year. Still, residential construction is near record lows.