A Bamboo Masons Level that grows on you
Cranford, N.J.-based OX Tools says its new Bamboo Masons Level addresses the two hallmarks of a mason level – accuracy and durability.
Bamboo has a tensile strength comparable to steel and when combined with lamination, the level provides exceptional durability and makes clean up easier, the company says. In addition, they added extruded aluminum bindings for protection and strength.
Bamboo is not affected by heat or cold like aluminum or plastic levels which tend to expand or contract with the cold, which affects the accuracy of the level.
The durability story continues with the tool’s vials, constructed from solid block acrylic for increased accuracy over traditional curved vials.
“Solid block acrylic vials are close to unbreakable – it is literally a block of acrylic with the vial tube machined or cast into the block. The blocks are permanently calibrated and set in the factory eliminating the need for future calibration,” says John Diplock, managing director for OX Tools.
Readers Respond: Trick or treat tossup
Halloween is an obvious focal point for drug stores and convenience stores, where consumers flock to buy candy at the last minute.
Hardware stores can also pull through in the nick of time with decorations, holiday lights, and even some treats in the impulse aisle.
So what are HBSDealer readers planning this year?
Earlier this week, we asked our readers how their business plans to handle Halloween.
The largest percentage — 44% — seemed ambivalent: "Someone will don a costume. Maybe," they replied.
Both "Big displays. Big sales. Big excitement." and "Humbug" each received 28% of the vote.
There's still time to vote. Click here to let us know your plans.
Marketing Magic: Certainty from CertainTeed
CertainTeed is playing up the sustainable message.
Its motto? Be Certain.
To back up this assertion, CertainTeed has created a page dedicated to laying out the facts regarding its drywall and its eco credentials.
Here’s one marketing tool that never fails to get the message across: video.