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Aubuchon closes another location

BY HBSDEALER Staff

Aubuchon Hardware, the 127-store Northeast chain, has closed another location — this time in Barre, Mass., according to the Worcester Telegram & Gazette newspaper. The store had been in Barre for 68 years.

Michael D. Mattson, director of advertising and marketing for the Aubuchon chain, told the Worcester Telegram & Gazette that at 5,000 square feet, the store did not have enough space for Aubuchon’s usual mix of products. In the last four to five years, most Aubuchon stores have been expanded to between 8,000 and 10,000 square feet. In addition, the store changed managers too many times in recent years, he said.

Aubuchon closed its Au Sable Forks, N.Y., location Dec. 8, saying sales had declined in recent years. Meanwhile, the chain acquired two locations in New Hampshire recently.

Aubuchon Hardware stores are located in Maine, Vermont, New Hampshire, Massachusetts, New York and Connecticut. The chain, started by William Aubuchon in 1908, celebrated its 100th anniversary this year.

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Scotts Miracle-Gro names new senior vps

BY HBSDEALER Staff

Scotts Miracle-Gro has promoted Jeff Garascia, Ph.D., and Pete Supron to senior vp positions.

As senior vp-global research and development, Garascia will oversee the company’s research and development organization, with responsibilities for global portfolio management and global quality assurance. He joined the company in 2005 and has held positions with Smith & Hawken and Supply Chain Strategy integration. Previously, he was with Booz Allen Hamilton and General Motors.

Supron will direct purchasing for the entire Scotts Miracle-Gro organization as senior vp-global purchasing. He joined the company in 1998 and has served in planning and corporate development and finance. Previously, Supron was with Cooper Industries in strategic planning.

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Ace launches online greeting card tool

BY HBSDEALER Staff

Ace Hardware has launched, “Ace Your Face,” a marketing campaign that allows consumers to create and send holiday greetings online — against an Ace backdrop.

Available on www.aceyourface.acehardware.com, this online tool allows individuals to upload photos and create customized holiday scenes. The eight settings feature group shots with matching snowman sweaters, winter sports adventures and Santa visits.  “Ace Your Face” can be shared via e-mail, social media sites and blog links. 

The marketing and advertising promotions for the campaign include direct e-mails to corporate employees and to members of Ace Rewards, Ace’s one-to-one customer loyalty program. Promotions can also be found on banner ads on social media sites like Facebook, as well as AOL and Yahoo!, and paid search initiatives.

The Oak Brook, Ill.-based company said “Ace Your Face” site has attracted nearly 60,000 visitors, and more than 12,000 of them have created cards and sent them on to an average of two people each. During its first week, “Ace Your Face” ranked in the top spot in Google’s natural search results and has been seen in more than 120 countries around the world, the company said.

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