Atlas Copco hires Lang
Commerce City, Colorado-based Atlas Copco Construction Equipment has hired Frank Lang as its business development manager of national rental accounts. Lang helps expand Atlas Copco’s rental support network and will be responsible for developing relationships and sharing his product expertise with national rental companies.
Lang has more than 34 years of experience in the construction rental industry. Before joining Atlas Copco, he was the director of national accounts at H&E Equipment Services, where he worked to develop rental programs for contractors. Prior to that, Lang worked for a hydraulic attachment manufacturer and as a general manager for the rental division of a Komatsu dealer.
“Frank’s years of experience and knowledge of the construction rental industry will continue to propel us forward, and we couldn’t be happier to have him on our team,” said Brian Bieller, vice president of business development for Atlas Copco Construction Equipment.
The addition of Lang is part of Atlas Copco’s strategy to expand its Rental Division so it can provide the greatest level of expertise and the fastest response times possible for rental companies and customers. With 25 product specialists, Atlas Copco is now able to provide rental center customers faster, more localized assistance and resources for equipment purchases, financing, training and repairs.
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HCN gets a new name
In 1964, four musically gifted friends from Liverpool changed their collective name from the Quarrymen to the Beatles. They went on to a successful career.
In 1971, Lew Alcindor changed his name to Kareem Abdul-Jabbar. He went on to set the all-time scoring record in professional basketball.
In 1776, the 13 original colonies of Great Britain here on the Atlantic Coast changed their name to “The United States of America.”
Ladies and gentlemen, name changes can do a world of good.
Coming in January, you will see the new name of our editorial enterprise: Hardware + Building Supply Dealer. Online, you can find us at HBSDealer.com. And if you currently receive our HCN Daily e-newsletter, you will soon begin receiving our HBSDealer Daily.
There are many valid, strategic reasons supporting the decision to change our name. Here is the main one: It immediately describes our audience — no explanation necessary, no confusion possible.
Some things won't change. Our editorial team will continue to serve our market as its news leader. Our digital products will continue to evolve, experiment and deliver new and valuable information. We have even made mobile viewing easier with our new responsive design e-newsletters. And our flagship magazine will continue to bring analysis, products and insights to hardware stores, lumberyards, and farm and ranch dealers.
"Home Channel News" and its predecessor, "National Home Center News," have served this industry since 1975. We have covered the rise and the domination of the big-box home center. We have witnessed the greatest housing market boom-bust cycle since records have been kept. And we have covered the challenges and triumphs of an immense variety of business operators.
Here's a secret: Every issue and every article started as a clean slate. The hard-working teams of editors and reporters during the late 20th century built this brand one story at a time.
We're going to continue that work. We're going to chase our mission to be on the desk or digital desktop of every decision-maker in the hardware, farm and ranch, and building supply industry. Only from now on, we'll have a better name.
This appears to be far more
This appears to be far more than a just name change. It's a major rebranding and editorial and audience focus change. The new name implies that that hardware stores and building supply dealers are the leaders and trend setters of our industry. In contrast, for decades your Home Center News which changed to Home Channel News focused mostly on the big box stores and large hardware store chains and co-ops and major building supply chains. Tell us if we are getting this wrong, but it appears you are now writing mainly for and about the mom-and-pop stores. We always understood that leading trade publications focused on interviewing and covering the news of the big players, because smaller players want to emulate them and are interesting in learning how and why the big guys are doing what they are doing that has made them the leaders of the industry. If I'm running one store, or a small chain, I still want to read about what the big guys are doing...and not doing... so I can emulate their successes, fill a void they are too big to fill, and possibly avoid their mistakes. Leading publications that I read focus on industry leaders because both other leaders and followers want to know what they are doing and about trends they are either following for spearheading. We have no evidence in your editorial content that the big box stores are on their way out, although we realize that they have also struggled, closed stores, and revised their positions during and following the Great Recession. We're puzzled by your strategy and wonder if you've left a huge void in the coverage of major players in our industry, the decision-makers in the big box stores, after building a reputation for years as the best single source for news and information about the big guys. In our area alone, we've seen 2 longtime mom-and-pop hardware stores close and a huge new True Value fail and close its doors after just a few short years, all within 3-4 miles of Lowes and Home Depot which appear to be busier than they've been in years.