Arrow Fastener looks for sales abroad
Cologne, Germany — Arrow Fastener Co. of Saddle Brook, N.J., has a pair of new executives leading international development. Part of their message is the American know-how.
Roberto Izaquirre, VP of international sales, told Home Channel News: “International growth is one of our top priorities.”
At the company’s booth here at the International Hardware Fair in Cologne, Germany, Izaquirre, who came to his current position late last year, displayed some of the new products in the arsenal, including some products designed with the female user in mind – smaller, more user-friendly staple guns.
A new Arrow technology called Forward Action also brings more mechanical advantage to the stapling action.
Consumer research conducted by Arrow shows a market opportunity for Arrow products for upholstery and female users. “What Americans are very good at is understanding the consumer better than the European companies,” said Izaquirre.
Izaquirre and new director of European sales Robert Moll, point to other USA advantages. They pointed out that 80% of the company’s products are made in America. “The USA still has a strong name for reliable, quality, tough tools,” said Robert Moll, director of European sales. “You have to create an identity for yourself. We don’t want to be just another product from PRC.”
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Flooring, cabinets to boost decorative laminates demand
U.S. demand for decorative laminates is expected to grow 5.5% per year to 12.4 billion sq. ft. in 2015, a rebound from the declines of the 2005-to-2010 period, according to a study from the Freedonia Group, a Cleveland-based industry market research firm.
Continued improvement in the housing market, lower unemployment and greater credit availability will boost demand for laminates across the board in all major applications: cabinets, furniture, flooring, wall panels and countertops, the Decorative Laminates study concluded.
The cabinet market will continue to account for the single-largest share of decorative laminates demand in 2015, while also posting gains well above the industry average. In addition to improved market potential, gains will be boosted by rising interest in decorative laminates as a less costly alternative to lumber (particularly exotic hardwoods) and wood veneers in cabinet production.
The flooring market for decorative laminates will record the most rapid gains through 2015, fueled by improvement in construction spending and rising consumer interest in laminate flooring. As a result, laminate flooring production in the United States will rebound. Decorative laminate producers will continue to introduce improved laminates for use in flooring, such as those featuring enhanced durability and advanced designs that resemble natural stone or tile flooring as well as costly and exotic wood species (e.g., mahogany).
Valspar names new exec
Paint manufacturer Valspar has announced that John Wardzel has joined the company as senior VP global operations, reporting to Steven Erdahl, executive VP. In this role, Wardzel will provide executive leadership of Valspar’s global operations and becomes an officer of the company.
Wardzel, 53, joins the Minneapolis-based company from Celanese Corp., where he was senior VP operations, having responsibility over worldwide manufacturing, engineering, operations and safety, health and environmental. Prior to Celanese, Wardzel held operations leadership positions with such companies as W.R. Grace, Honeywell, GE and Allied Chemical.
Late last month, Valspar announced the promotion of Brenda McCormick to controller.
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