At Armstrong, an effort to inspire
Armstrong World Industries has embarked on a bit of a brand makeover. Predicated upon the tagline "Inspiring Great Spaces," the new platform highlight’s the company’s commitment to innovation and creativity.
"Since our inception, the Armstrong name has stood for quality, trust and dependability," said Armstrong CEO Matt Espe. "Through our innovative and sustainable ceiling and flooring solutions, we help our customers expand their design possibilities to create high-functioning, beautiful interiors for homes and commercial buildings around the world. ‘Inspiring Great Spaces’ is really what Armstrong is all about."
The new tagline is flanked by two new branding colors: Morado, a blue violet the company says stands for "creativity and leadership," and Tungsten, a gray color representing "elegance, balance and power."
Espe added, "Our brand is one of our most powerful assets, second only to our people. This fresh approach illustrates the exciting evolution of our story."
Newell Rubbermaid opens Design Center in Michigan
Newell Rubbermaid opened a 40,000-sq.-ft. Design Center in Kalamazoo, Michigan, a move it says will boost its numerous brands.
"The opening of our new Design Center represents another step forward in our ambition to become a design- and innovation-led company," said CEO and president Michael Polk. "Our pipeline of new products is strengthening, and with the Design Center now operational, we will further the development of new ideas that distinguish our brands in the marketplace. Newell’s new Design Center is a great example of our Growth Game Plan in action."
The facility is made up of a large, open studio space where designers can easily collaborate, as well as immersion labs for each of the company’s business segments, where design and marketing teams can evaluate and conceptualize product prototypes. An on-site model shop provides space to build, test and paint new designs, and a usability lab will enable the newly created usability team to interact with consumers and end-users to create better product experiences. A professional photography studio rounds out the lineup of amenities.
"We have conversations with millions of consumers through our products every day, and through great design and innovation we will elevate these conversations to a new level," said Chuck Jones, Newell Rubbermaid’s chief design and research & development officer. "Our new Design Center brings together all the disciplines in design and innovation under one roof to collaborate across our entire portfolio of great brands."
In its finished state and at full capacity, the facility will host approximately 100 professionals.
Stanley launches Build Your America Contest
Stanley Tools’ Build Your America Contest isn’t your average seasonal affair. Having opened May 15, the contest will be accepting submissions all the way through Dec. 31, 2014 to name an eventual winner in March of 2015.
The slow pace of the initiative matches the driving sentiment behind it: that through a slow and earnest effort, communities are built from the ground up using local resources and ingenuinty.
Build Your America, which puts the spotlight on American-made hand tools, will ultimately award $10,000 to a charitable organization, non-profit or local government agency with a good idea for a neighborhood improvement project. Stanley will also donate tools in support of the project.
“This year alone Stanley Tools is introducing hundreds of new tools, some the world has never seen before,” said Jon Michael Adinolfi, construction and DIY president of Hand Tools & Storage. “We are building millions of tools in the United States with global materials. America is the place where we founded Stanley in 1843, and ever since we have built our company on the American values of reliability, quality, and innovation. We are continuing that tradition as we design, innovate, and manufacture tools hardworking people all over the world count on day in, day out.”
Five finalists will be selected next January, with a Grand Prize winner determined in Februray and announced in March. By next spring or sumnmer, the community project will be underway.
Entrants can visit the Build Your America website to submit a brief essay summarizing their proposed projects. They can also enter the contest by scanning a QR code at some retail locations where Stanley tools are sold.
Stanley is also partnering with Minor League Baseball to sponsor "Stanley Build Your America Nights" at games with the New Britain Rock Cats, Charlotte Knights, and the Kane County Cougars. The games will feature Stanley tool giveaways and more.