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From Andersen, a website for Home Depot customers

BY HBSDEALER Staff

Andersen Windows launched a website, andersenhomedepot.comfor the Home Depot. The company says the site offers visualization capabilities that make it easier for customers to select Andersen windows sold through the retailer.

“The website was first launched in May 2013 and now gives The Home Depot customers the ability to easily design a window using all the exterior options offered across multiple product lines,” said Steve Mog, VP and general manager of The Home Depot Group for Andersen.

In addition, customers can order Andersen color and finish samples, allowing homeowners to see and feel the quality, finish and materials of the products. Samples are shipped directly to the consumer’s home.

The new Design Your Window tool allows consumers to design and view windows using a variety of exterior colors, trim styles and grille patterns. Customers can add house siding in a variety of colors and styles — including lap siding, shakes and stucco — to see what the window combination could look like in their homes.

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Essex Rental Corp. CEO Ronald Schad resigns

BY HBSDEALER Staff

Essex Rental Corp., a provider of rental and distribution for cranes and lifting equipment, has announced the resignation of its president and CEO, Ronald Schad.

“I am pleased with the accomplishments of Essex Rental Corp.," said Schad. "I am especially proud to have worked with our dedicated employees who are focused on serving our customers and building value for our shareholders. As a public company with a tremendous foundation of people and assets, we are uniquely positioned to grow our company’s offering to our customers. It is with this in mind that I have decided it is an opportune time for me to consider my next steps and professional future. I see great upside for this company, and believe that the time is right for a new CEO to build upon the strategies we have developed to drive our growth opportunities.”

Schad has been at the helm of the company since 2000, overseeing significant growth for Essex in the North American construction industry. Previously, he also worked for the Manitowoc Crane Group for 15 years, most recently as EVP and general manager, and Reynolds Electrical and Engineering Co.

The Board of Directors is currently working to find a replacement. In the meantime, Schad will remain in his current role, and he will continue to serve on the company’s Board as a significant stockholder of the company.

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Personna’s Flip Lock Carpet Knife does work in half the time

BY HBSDEALER Staff

Personna is introducing the Flip Lock Carpet Knife to its product line, boasting a design said to cut carpet cutting time in half for contractors.

The knife’s head is designed to easily change position, allowing the user to use both edges of the blade. 

"Our new Flip Lock Carpet Knife is a simple, easy to use solution for today’s carpet installers," said Bob Senesac, director of marketing for Personna’s Industrial/Professional Division. "Rather than flipping blades over to use multiple edges, you just flip and lock the head of this knife in position. You can get back to cutting right away. No blade flipping or handling of sharp blades. Just flip and go."

According the company, the reduced blade handling (by 50%) makes the Flip Lock Carpet Knife safer than traditional carpet knives.

Senesac also reported that the company will continue focusing on blade improvements in terms of product innovation for 2014.

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