American Standard’s design team grows
American Standard Brands is investing in its design team via three new hires at its Piscataway, New Jersey headquarters, where the design studio is located.
Emilie Williams, Greg Reinecker and Gabriela Ravassa have joined the team, reporting to new VP design Jean-Jacques L’Hénaff.
Williams has been brought on board as associate design director for faucets. Previously, she served as senior designer at Ignite USA, working for the Contigo and AVEX housewares brands. She also had roles at Delta Faucet and Masco Corporation.
Meanwhile, Reinecker will take on the role of lead designer, overseeing industrial design projects in various product categories. His resume includes stints at design consultancies Teams Design and Axis Design.
Finally, Ravassa has been hired as industrial designer, with a current focus on trade faucet lines for American Standard and DXV. She has previously worked with eyewear brand Don Vetro and mobility aid company OMHU.
L’Henaff joined the company last October to bring a more user-centric focus to the company’s design operations.
Jean-Jacques is leading us in a forward-thinking direction, creating world-class product design for products that perform fabulously while looking beautiful and meeting the high-style demands of today’s customer,” said American Standard president and CEO Jay Gould.
Tarkett rolls out campaign for Johnsonite
Ohio-based flooring company Tarkett has unveiled a new social media contest, #WeLikeItNatural. The contest is an effort to promote its Johnsonite iQ Natural line of vinyl flooring.
Potential contestants can order samples of the flloring and take photos of it outdoors. Submissions will be displayed on the Facebook page for Johnsonite, and there will drawings every week to see what photo moves on. Users will vote for the top three submissions. Winners receive either a Tarkett FitBit or a $500 gift card to sporting goods store REI.
"We know that architects and designers like to engage with products and touch and feel samples," Tarkett North America’s SVP, Jeff Krejsa, said. "Through this fun, interactive contest, we are not only able to educate users on the benefits of our iQ™ Natural product, but help drive their creativity by building a more in-depth familiarity with the product. We also hope this will encourage specifiers to take a more environmentally-focused approach to product selection."
‘Organize Your Kitchen’ promises order, and quickly
Hardware Resources is promising a user-friendly home organization system via its new "Organize Your Kitchen in 11 Minutes or Less" kitchen organizer line.
The pitch? Homeowners need only spend 11 minutes putting the organizers together, which can be assembled simply with a screwdriver. Additionally, each product can be installed using four screws or fewer.
"This line is revolutionary in two ways: 1) they fit into existing cabinets without the need to remove shelves or dividers 2) these solutions have never been so easy to install," said Marisa Sanchez, product manager for kitchen cabinet organizers for Hardware Resources. "We challenged the model that pro-organizers are finicky to install and best left in the hands of professionals. Similar items on the market are harder to retrofit into cabinets with shelves. The easy-to-install feature is one both homeowners and design professionals will appreciate."
Comprising the new collection: a pullout trash can, pullout basket, cleaning supply caddy, sink front tipout trays, under-cabinet wine bottle rack, and door-mounted tray system (pictured), among others.
The product line will be sold at specialty hardware stores, retailers and showrooms.