For AkzoNobel, a huge prize: Walmart
Since relaunching its new-and-improved Glidden line last summer, AkzoNobel Paint’s Glidden brand has made some bold strokes. It mailed more more than 100,000 quarts of paint to DIYers around the country, for instance. And it won a contract to supply Martha Stewart paint at Home Depot.
Glidden’s latest win is one of the biggest prizes in paint: a Walmart deal to supply 3,500 U.S. stores. Glidden will become the primary supplier to these stores beginning next year. Glidden’s gain is Dutch Boy’s loss. The Sherwin-Williams brand is being replaced, and so is Sherwin-Williams’ involvement in ColorPlace, Walmart’s house brand, which will be turned over to AkzoNobel’s U.S. arm.
AkzoNobel, the world’s largest coating company, said the deal will significantly boost its market share in the United States, as well as enhance its Glidden paint brand.
“Walmart’s reseach shows that quality and brand name are key drivers for paint customers,” said Eric Stasiowski, director of corporate communications for AkzoNobel U.S.
Inside the home
Consumer research from The NPD Group connects the dots of appliance ownership in its most recent report, “Inside the Home: Appliances We Own & Use.”
According to the report, ownership in the major appliance category over-indexes among those who also own their home. However, homeownership does not fully predict who owns these products, nor who has recently purchased them. While one in four homeowners indicate having purchased a major appliance in the past 12 months, one in five renters have as well.
Here are some of the key findings:
• Small kitchen electrics: The most owned and purchased products are often considered traditional countertop appliances, such as toasters, coffee makers, electric can openers and toaster ovens.
• Home environment appliances: The products used most often are those within the water filtration category, followed by upright vacuums. Close to half of upright vacuum owners are using their product once a week or more often.
• Hair appliances: Hair straightener owners are most likely to own other hair care appliances. Three-quarters of hair straighteners owners also own a curling iron or brush. The likelihood of a curling iron/brush owner to own a straightener is far less likely at 46%, however, a significant figure. • Americans who have a refrigeration filtration system are least likely to own a pitcher, pour-through water filtration, or a faucet-mount device — just 18% and 15%, respectively.
True Temper sale completed
“Our five-year plan for Ames True Temper Inc. was to expand the business, increase market share in the U.S., create international exposure and broaden product lines for distribution through our pipeline. We have done that and are pleased with the results. We wish the company continued success as part of the Griffon family,” said Castle Harlan co-president William Pruellage.