Air pollution as spur to sales
A company that makes air purifiers praised the World Bank for a new study highlighting the emergence of air pollution as a deadly problem.
"The World Bank’s cost of air pollution report is both praiseworthy and scary in the way it underlines yet again how billions of people in cities around the world find it near impossible to escape breathing heavily polluted air, on the street and indoors at home and work,” said Bengt Rittri, Blueair founder and CEO. He said city authorities and national governments need to devote more resources to improving air quality and advising individuals how to protect themselves."
"The Cost of Air Pollution: Strengthening the economic case for action," a joint study of the World Bank and the Institute for Health Metrics and Evaluation (IHME), noted how an estimated 5.5 million lives were lost in 2013 to diseases associated with outdoor and household air pollution, causing human suffering and reducing economic development. The study estimated that the deaths due to air pollution cost the global economy about US$225 billion in lost labor income in 2013.
The World Bank study says about 90% of the population in low and middle income countries are exposed to dangerous levels of ambient air pollution. The full study can be read here.
Knipex names new executives
Arlington Heights, Illinois-based Knipex Tools named Bill Grimpe as its product marketing specialist and Catherine Smith as its marketing communications coordinator.
As product marketing specialist, Grimpe is responsible for the development and execution of all product launches, providing e-commerce and sales support, developing marketing support materials and documentation, as well as developing product positioning and messaging that differentiates Knipex’s products from others in the market.
Grimpe has more than 15 years of industry experience, working previously as a divisional sales merchant assistant for Home Depot and an assistant product merchant for True Value Company.
He has won two industry awards and earned an associate’s degree from Triton College. Grimpe currently lives in Mount Prospect, Ill., with his wife and two children. In his spare time, he enjoys volunteering at his church and collecting sports memorabilia.
In her role as marketing communications coordinator, Smith is responsible for creating brand awareness through managing Knipex’s social media pages, newsletters and tradeshow materials. Smith will create content that will target and build close relationships with current and potential end users.
Prior to joining Knipex, Smith worked as a marketing intern at McDaniels Marketing Communications and earned a bachelor’s degree in marketing from Bradley University in Peoria, Ill.
Knipex Tools is the North American sales and marketing organization of German-based Knipex-Werk.
DXV designers roll out Iconic Cities line
DXV, division of LIXIL Water Technology Americas, unvieled “Iconic Cities” created by the DXV 2016 Design Panel. “Iconic Cities” takes inspiration from four cities with uniquely distinguishing building characteristics and design styles Charleston, New York City, Palm Springs and Miami ― and pairs them with DXV fixtures and faucets to create bathroom and kitchen settings.
The DXV flagship portfolio of luxury bath and kitchen products was launched in 2014 to celebrate the distinguished 140-plus-year heritage of American Standard by reimagining the most influential design movements during that time: Classic (1890-1920), Golden Era (1920-1950), Modern (1950-1990), and Contemporary (1990-Present).