Ainsworth shuts down Minnesota OSB plants
Ainsworth Lumber, the Vancouver, B.C. producer of oriented strand board (OSB) and other building materials, has extended the shutdown of its two OSB plants in Minnesota, according to the Associated Press. The facilities in Bemidji and Cook, which were idled in October, will remain closed for the foreseeable future, the wire service reported. Approximately 280 people lost their jobs.
Bruce Rose, Ainsworth’s vp of corporate development, told the Associated Press that the demand for OSB has weakened ever further since October. The Minnesota plants will reopen when the homebuilding market in the U.S. recovers, he said.
Scotts Miracle-Gro names new senior vps
Scotts Miracle-Gro has promoted Jeff Garascia, Ph.D., and Pete Supron to senior vp positions.
As senior vp-global research and development, Garascia will oversee the company’s research and development organization, with responsibilities for global portfolio management and global quality assurance. He joined the company in 2005 and has held positions with Smith & Hawken and Supply Chain Strategy integration. Previously, he was with Booz Allen Hamilton and General Motors.
Supron will direct purchasing for the entire Scotts Miracle-Gro organization as senior vp-global purchasing. He joined the company in 1998 and has served in planning and corporate development and finance. Previously, Supron was with Cooper Industries in strategic planning.
Ace launches online greeting card tool
Ace Hardware has launched, “Ace Your Face,” a marketing campaign that allows consumers to create and send holiday greetings online — against an Ace backdrop.
Available on www.aceyourface.acehardware.com, this online tool allows individuals to upload photos and create customized holiday scenes. The eight settings feature group shots with matching snowman sweaters, winter sports adventures and Santa visits. “Ace Your Face” can be shared via e-mail, social media sites and blog links.
The marketing and advertising promotions for the campaign include direct e-mails to corporate employees and to members of Ace Rewards, Ace’s one-to-one customer loyalty program. Promotions can also be found on banner ads on social media sites like Facebook, as well as AOL and Yahoo!, and paid search initiatives.
The Oak Brook, Ill.-based company said “Ace Your Face” site has attracted nearly 60,000 visitors, and more than 12,000 of them have created cards and sent them on to an average of two people each. During its first week, “Ace Your Face” ranked in the top spot in Google’s natural search results and has been seen in more than 120 countries around the world, the company said.