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AGCO Appoints Roger Batkin as general counsel

BY HBSDealer Staff

AGCO, also known as Your Agriculture Company, has promoted Roger Batkin to VP, general counsel after three months of serving as interim general counsel. The title change is effective immediately.

“I am pleased to announce Roger’s appointment as our General Counsel,” said Martin Richenhagen, chairman, president and CEO of AGCO Corporation. “Roger has gained significant Company and Industry experience during his time with AGCO and will be of tremendous value as we work to deliver quality products to our customers and improved growth, profitability, and value for our shareholders. I have great respect for Roger’s legal counsel and confidence that his responsive approach will serve our company well.”

AGCO is a manufacturer and distributor of agricultural equipment and infrastructure. Batkin, previously AGCO’s VP legal services EAME & APAC and director UK operations has been with the company since 2000.

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Converse to speak at Decking & Railing event

BY HBSDEALER Staff

Gary Converse, Osmose’s senior VP, is among the presenters at the upcoming Composite Decking & Railing Conference, Oct. 28-29 in Baltimore.

The topic for his Oct. 28 presentation is: “Color infused treated lumber technology: competitive threat to traditional composites?”

Converse has more than 33 years experience in the wood preservation industry. His experience includes wood preservative research and development at Koppers Company Product Development Center in Ohio, and treating and plant operation management in Colorado and California. At Osmose, his responsibilities include regional, national and global marketing management.

The Composite Decking & Railing Conference, a Principia event, is described as an event with the latest product developments and market trends in composite decking and railing, will be held at the Hyatt Regency Baltimore.

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Gorilla Glue brings mascot to life on TV

BY HBSDealer Staff

For its first-ever national TV commercial, The Gorilla Glue Company is creating a life-like version of its namesake mascot.

"From consumer reaction and comments, we sensed that–unlike competitive products with industrial-sounding names that might put off the inexperienced DIYer–Gorilla was very approachable," said Matt Kemme, VP marketing and innovation at The Gorilla Glue Company. "We want to give the brand a distinct persona, engaging consumers in advertising, across social media, and in-store, where Gorilla will capture consumer attention. The strategy: Build a big idea of who Gorilla is and what he can do, educating and giving consumers confidence across the DIY spectrum."

The company has enlisted the help of Jim Boulden, creative director of Animal Makers, Inc. to create the gorilla costume with the help of agency Possible and director Barton Landesman. Boulden was responsible for David Letterman’s bear suit and the making of the Aflac duck.

The Gorilla Glue Gorilla will star in a series of commercials, saving the day for various do-it-yourselfers.

"In one spot, Gorilla offers Gorilla Glue to mend a broken fence gate, and in another, a homeowner tries to cover a broken window with a tarp that inferior tape just won’t hold to his brickwork," said the company in a statement. "Again, the gorilla shows up with Gorilla Tape and a big dose of confidence, resulting in a double-thick stick to the bricks, a window well-protected from the coming rain, and a "grunt of approval" from Gorilla."

The commercial will air on HGTV, AMC, Animal Planet, DIY and Fox News, among others.

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