If do-it-for-me consumers are becoming do-it-yourself consumers on smaller projects around the house—as many analysts maintain—then they are going to need to stick things together. Enter the adhesive category. Almost half the sales occur in a big box, according to consumer research from the Port Washington, N.Y.-based NPD Group, but there are plenty of sales to go around.
Analysis: Hardware stores appear to have dropped 2 points in dollar share, but overall, a double-digit market share makes the hardware-store channel a relatively strong player. By comparison, hardware stores grabbed only 3.8 percent market share of snow blowers. According to Mark Delaney, NPD Group’s director of home improvement, adhesives remain a strong category for impulse sales. “There is not a lot of channel shifting, indicating perhaps that the category enjoys steady business,” he added.
Analysis: The average price of adhesives for the 12 months ending October 2008 was $4.40, down 1.1 percent from 2007. Cartridges have increased in popularity over the past year, while bottles declined by roughly 4 points.
Analysis: “This is the biggest year-to-year jump we’ve seen for ‘close to home,’ ” said Delaney. Apparently, driving to save a dollar doesn’t make much sense for a relatively low-price category. But brand is big. “Trusted brand is particularly important—and growing—with repairs. People seem to want to buy what they trust will fix it the first time.” said Delaney.
Methodolgy: NPD data is based on monthly tracking of nearly 70 categories and 30,000 opt-in consumers. The 2008 data above reflects the 12 months ended October 2008.
Home repair books recalled
The U.S. Consumer Product Safety Commission, in cooperation with Oxmoor House, of Birmingham, Ala., has issued a recall of approximately 951,000 home repair manuals sold under nine different titles over the past 34 years. The books contain errors in the technical diagrams and wiring instructions that could lead consumers to incorrectly install or repair electrical wiring, posing an electrical shock or fire hazard to consumers. No injuries have been reported, however.
Titles included “Sunset Complete Home Wiring,” “Sunset Basic Home Repairs,” “Sunset Water Gardens,” “Lowe’s Complete Home Improvement and Repair,” and “Lowe’s Complete Home Wiring.”
The manuals were sold at home improvement stores and bookstores nationwide from January 1975 through December 2009 for $13 to $35.
NHS creates International Sourcing Convention
The National Hardware Show has bolstered its product sourcing component for attendees during the May 5 to 7 event in Las Vegas. The show will feature its first International Sourcing Convention, an upgraded version of last year’s Global Hardware Expo.
Research conducted by Norwalk, Conn.-based Reed Exhibitions, producers of the National Hardware Show, found that 89 percent of the survey participants, who are responsible for sourcing internationally, are extremely, very or somewhat likely to attend a trade show to source products if they know in advance that sourcing opportunities exist.
“In the past, the National Hardware Show has offered a passive buying/sourcing dynamic through its Global Hardware Expo,” said Ed Several, group vp and show manager for theNational Hardware Show. “We have now harnessed that dynamic and have put into place an efficient and defined environment to enable the global home improvement marketplace to conduct sourcing in a more productive way.”
The sourcing program in 2009 will present a one-stop shopping experience for U.S. based importers/exporters, manufacturers and distributors, he added.
Improvements over previous years efforts include face-to-face networking and matchmaking service both pre and post show, plus education sessions on how to conduct business. “It will have more facilitation between buyers and sellers,” said Beth Blake, public relations director for the National Hardware Show and Lawn & Garden World.