Adams controls fleas, earns award
The Promotion Marketing Association announced that Central Garden & Pet’s introduction of the Adams Smart Shield Applicator won the Silver Award of the Best New Product Launch category in the 30th Annual Reggie Awards.
Started in 1983, the Reggie Awards are named after the "cash register" and salute best-in-class marketing campaigns in the field of promotions.
"The flea and tick control section of pet stores and retailers needed a boost from true product innovation. The new Adams Smart Shield Applicator gave us a great platform to differentiate the Adams brand and stand out on the shelf," said Steve LeVeau, director of marketing for Central Garden & Pet’s Animal Health division. "Our ‘Smarter Pet Care’ communication strategy, driven by TV, print, in-store and digital media, drove outstanding dollar sales growth."
The Adams Smart Shield Applicator is a topical flea and tick control delivery device designed to work with Adams Spot On products. The patent-pending design is easy to grip, helps part fur for direct application to the pet’s skin and effectively keeps liquid off hands.
Fastenal points to growth in Q1
Winona, Minn.-based Fastenal reported first-quarter net sales of $803.3 million, up 4.9% from $768.9 million in the same quarter last year.
Net earnings for the quarter ended March 31 were $109.0 million, up 8.8%.
Those numbers reflect expansion of the company’s footprint. The 2,660-store operator opened 11 new stores in the first three months of 2013, an increase of 0.4% since December 2012.
On March 31, Fastenal operated 25,447 FAST SolutionsSM industrial vending machines. During the first three months of 2013, it installed 4,352 new machines, an increase of 20.6% since December 2012. Employee count is also up — 15,339 employees as of March 31, up 1.3% since December 2012.
The company stated: "The non-fastener business demonstrated greater relative resilience when compared to our fastener business and to the distribution industry in general, due to our strong FAST SolutionsSM (industrial vending) program. … However, this business has not been immune to the impact of a weakening industrial environment."
Boral names Midwest sales manager
Roswell, Ga.-based Boral has named Steve Schulz as territory sales manager for the Upper Midwest region of the United States for the Boral TruExterior Trim product line.
Schulz will lead all sales efforts for the innovative, sustainable exterior trim product, with a focus on growing market awareness for its advantages and benefits and enhancing marketshare. Based out of Lake Geneva, Wis., Schulz will assist builders, remodelers and architects in the states of Wisconsin and Minnesota, as well as in portions of Iowa and Illinois with their exterior trim needs.
“As a former builder, Steve Schulz brings a unique perspective to the Boral TruExterior Trim sales team as he understands our customers’ needs and how to help them,” said Tom Zimmerman, director of sales and marketing for Boral TruExterior Trim. “His entrepreneurial spirit and enthusiasm for this industry will benefit Boral immensely.”
Schulz will provide distribution support and sales leadership across the upper Midwest. “Boral TruExterior Trim provides exceptional performance, a high level of workability and long-lasting aesthetics,” said Schulz. “With experience as a builder, I know the product will be well-received with this audience.”