ACO Hardware signs on with Vertis
Michigan-based home improvement chain ACO Hardware has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online and logistics.
“Our partnership with Vertis started in 2009, and we have benefited greatly from their consistently high-quality advertising inserts that attract our customers’ attention,” said Jim Zub, director of marketing and advertising for ACO Hardware. “As we continue to look for new ways to serve and connect with our valued customers, Vertis has stepped up and transformed the information in our weekly ads to also exist on our website so that shoppers can see our specials and offers with complete convenience.”
Vertis will showcase the retailer’s complete collection of home improvement products through a highly targeted advertising program, which will include the production of single sheets, gatefolds and eight-page tabs.
Vertis’ Inserts2online solution transforms print inserts into interactive online content, enabling the retailer to engage more customers with tools for researching and evaluating products and specials, making purchasing decisions, sharing offers with friends and printing coupons directly from the company’s website.
Other Vertis customers in the home improvement space include Lowe’s, Ace Hardware stores and Menards, according to the Baltimore-based company.
State-by-state Hardware Store All-stars: Okla., Ore. and Pa.
The Home Channel News editorial project travels to Oklahoma, Oregon and Pennsylvania to report on hardware store high performers.
Pick a state in the south central United States, anywhere between California and Alabama, and Sutherlands is there. The company has a regional office in Jenks, Okla., and five stores throughout the state. The 94-year-old, family owned firm operates 56 locations in 13 states, and they range from small lumberyards to 140,000-sq.-ft. warehouse stores. Its 2010 split between DIY and contractor business is 70% to 30%, according to Chain Store Guide, a directory of home center operators and hardware stores. Sutherlands latest plans are to put a store in a former 90,000-sq.-ft. Walmart outside its headquarter city of Kansas City, Mo.
Jerry’s Home Improvement Center
In Eugene, Ore., Jerry’s is the kind of store that attracts tour groups — of other retailers. Not your father’s hardware store, Jerry’s won’t fit on most Main Streets — its original store in Eugene measures 360,000 sq. ft., including a drive-through lumberyard. But what Jerry’s is also famous for, among independents, is building its second, 135,000-sq.-ft. location in Springfield, Ore., at the same time Home Depot was pulling permits for one of its own big boxes, less than a mile away. The Home Depot never opened.
Roaring Spring True Value
Connecting with customers has helped make Roaring Spring a big-time success. Case in point: When it announced the hiring of sales associate Sally Rhodes on Facebook, exactly one minute later, a customer/fan responded: “I love Sally Rhodes!! She’s the best.” It is that kind of love that makes this “department store” something special. Doug Mapes, another customer, wrote: “What can I say that hasn’t already been said. There is no store that I know of that offers a more friendly atmosphere than here. I wish you could can that charm.”
HCN Thursday will profile all-star hardware stores in Rhode Island, South Carolina and South Dakota. For the full article from the May issue of Home Channel News, register or log in here.
State-by-state Hardware Store All-Stars: N.C., N.D., Ohio
The Home Channel News coast-to-coast countdown of high-quality retailers continues in North Carolina, North Dakota and Ohio:
• North Carolina
Lanier’s, which recently celebrated its 70th anniversary, features more than 100,000 hardware items. While lawn and garden equipment, such as Stihl trimmers, blowers and chain saws, are a big hit, the Lexington, N.C., store has an extensive collection of sporting items. Lanier’s sells team uniforms and does screen printing and embroidery for those who want logos on their favorite jerseys. Lanier’s motto is: “If we don’t have it, we’ll find it for you.”
• North Dakota
Edinburg General Store
How popular is Edinburg General Store? Tour buses come to this location — in a town of 252, no less. “We are a destination place,” said owner Bernice Flanagan, a Do it Best member. This quaint hardware store entertains guests with three G-scale trains that circle the perimeter of the balcony and pieces of antique furniture highlighting the merchandise on two levels of the store. Edinburg General Store sells unique hardware, housewares, Carhartt clothing, Wrangler jeans, gifts and personalized pottery for many surrounding towns. “We’re the biggest little general store in North Dakota,” Flanagan said.
All American Store
Opened in Brookville, Ohio, in January 2010 and expanded to a second location in Huber Heights, Ohio, in June 2010, the All American Store is an example of a business that puts its money where its mouth is. Everything in the store is made or assembled in America, co-owner Mike Petro said. “We’re supporting suppliers in the U.S. that are trying to stay in business,” he said. “We have to stop sending manufacturing jobs over to China.” How’s it working? A third store is in the pipeline, he said.
HCN Monday will profile all-star hardware stores in Oklahoma, Oregon and Pennsylvania. Or, for the full article from the May issue of Home Channel News, register or log in here.