Ace paint campaign hits the airwaves, and stores
For the first time, Ace Hardware Corp. has an ad campaign focusing entirely on paint, plus a “Free Paint Saturday” event slated for March 3.
Launched March 1, the ad campaign encourages consumers to “Find Your Soul Paint” and features the co-op’s exclusive new brand, Clark+Kensington.
The marketing effort, including national television ads, social media and online videos, is an important step in the Oak Brook, Ill.-based co-op’s goal to be a stronger player in the paint category. The co-op has a five-year plan to achieve 8% market share in paint, up from about 4% currently.
“Through the Find Your Soul Paint campaign, we have personified Ace’s helful nature by demonstrating our ability to listen to the needs of our customers and by helping them to navigate the color selection journey,” said John Surane, senior VP merchandising, marketing, advertising and paint for Ace.
The Free Paint Saturday event offers Ace shoppers a free quart of Clark+Kensington paint and primer in one, while supplies last.
Major makeover for Do it Best Corp. member portal
Fort Wayne, Ind.-based Do it Best Corp. has re-launched an enhanced version of mydotbest.com, its member exclusive portal for up-to-the-minute communication, program information and product knowledge, including the rollout of a more robust online catalog.
The Do it Best Corp. site went live Feb. 15 after many months of intensive development, beta testing and member feedback. The improved site brings with it numerous enhancements and new features for the co-op’s approximately 4,000 member-owners worldwide. These include a cleaner look and smoother user interface, streamlined navigation and enhanced functionality. The site also offers members new or enhanced services across a range of store operations, including merchandising, ordering, logistics and marketing.
Tapping into the popular “Made in the USA” trend, the co-op introduced a new easy-to-use filter within the mydoitbest.com online catalog that makes it easy for members to search for and order any of the American-made products they stock. In this difficult economy, many members have requested the capability to stock more U.S.-made products in an effort to support American jobs and help the country on its path to recovery.
Do it Best Corp. CEO Bob Taylor described the new site as an "enhanced member portal" and "another significant step in our ongoing efforts to make the best even better for our members."
I am currently teaching a
I am currently teaching a class and part of the curriculum involves this subject matter. Do you have any other posts I can look at regarding this? Greg
This topic has always
This topic has always fascinated me. Thank you for writing an article that has great content and is well written. Well I am inspired by your writing style. demand generation
Ace sales increase for Q4 and full year
Oak Brook, Ill.-based Ace Hardware Corp. reported total revenues of $921.7 million for the fourth quarter, up 7.3% from the same quarter in the previous year. Net income was $19.2 million for the fourth quarter, down 6.6%.
For the full year, total revenues were up 5.1% to $3.7 billion.
“We are very pleased with our fiscal 2011 results," said Ray Griffith, Ace president and chief executive officer. “Revenues and net income were both higher than last year and our plan and we remain committed to investing in our strategic initiatives to drive further increases at both wholesale and retail.”
Net income for the full year was $77.7 million, an increase of 3.4% compared to $75.1 million in fiscal 2010.
Merchandise sales to comparable domestic stores increased $34.8 million, or 4.9 percent, in the fourth quarter of 2011 as compared to the prior year. Merchandise sales to new domestic stores in the 2010 and 2011 fiscal year periods contributed $15.0 million in incremental sales during the quarter while merchandise revenues decreased $10.8 million due to cancelled stores.
For fiscal 2011, merchandise sales to comparable domestic stores increased $123.7 million, or 4.2%, as compared to the prior year. Merchandise sales to new domestic stores in the 2010 and 2011 fiscal year periods contributed $70.1 million in incremental sales during the year while merchandise sales decreased $51.3 million due to cancelled stores. This is a net increase in revenues of $18.8 million in 2011 related to new or cancelled stores compared to a net increase of $5.4 million in 2010. On a category basis, domestic sales were positively impacted in substantially all categories with the biggest increases in the tools, lawn and garden, paint, plumbing and electrical categories.
Merchandise sales from Ace’s international business increased $19.4 million, or 49.0%, in the fourth quarter of 2011 as compared to the prior year period primarily due to stronger sales to retailers in the Middle East and Asia regions, partially offset by lower sales to retailers in the Caribbean region.
Ace, the largest of the hardware co-ops, added 127 new domestic stores and cancelled 163 domestic stores in 2011. This brought the company’s total domestic store count to 4,072 at the end of the 2011.
No comments found