Ace Hardware makes a promise
Ace Hardware is making an Extra Mile Promise, and it involves raising the stakes for what customers can expect when they visit the paint aisle.
The Extra Mile Promise is a guarantee that Ace has the expert advice and supplies needed to help consumers successfully tackle any paint project with just one trip to the store.
This initiative is an answer to the demand for a less frustrating trip to the paint aisle, often caused by forgotten items or insufficient quantities of paint. With a one-trip guarantee, Ace is promising free delivery to any consumer who needs additional paint supplies.
"While it hurt our pride to learn this, the truth is that while consumers trust Ace as the Helpful Place, far too many of them believed that our speedy sized stores didn't have enough product to complete their paint project," said John Venhuizen, President and CEO. "We know this isn't the case, so to assuage these misperceptions, we decided to stand behind our large paint assortment with the Extra Mile Promise. Our objective is simple: to be known as the #1, best, most convenient, most helpful and most credible store for paint in the neighborhood."
Ace has already been taking steps to make itself a paint destination, such as carrying premium paint brands like Clark+Kensington and Valspar Optimus, as well as unveiling its Paint Studio concept in recent years.
Huttig names a new regional VP
Huttig Building Products has named Kevin Brennan as west region VP.
Brennan was most recently serving as senior VP sales and marketing for Feeney, Inc. Before that, he served as senior VP pro sales for CPG Building Products and senior VP sales and marketing for TimberTech LTD.
"I am pleased to welcome Kevin to Huttig as a member of our senior leadership team,” said Jon Vrabely, Huttig’s president and CEO. "Kevin’s vast experience as an industry executive will help expedite the continued execution of our growth strategy."
Huttig currently distributes products through 27 distribution centers serving 41 states.
Obituary: Manny Franquinha, Crest Hardware founder
Manny Franquinha, founder of Crest Hardware & Urban Garden Center in Brooklyn, has died at the age of 89.
He passed on Sunday, July 9, according to a post on the retailer's Facebook page. Crest Hardware also announced plans to close this Friday, July 14 to honor his legacy, as well as observe his funeral.
"We've lost a legend," wrote current owner, Joseph Franquinha, in a Facebook post. "My father, community pillar and founder of Crest Hardware & Urban Garden Center, Manny Franquinha has passed on at the age of 89. He was a gentleman and a true businessman throughout his entire career. Kind and civic minded through to his final days."
"Long live Manny, and may we carry the torch even half as far as he did and with as much enthusiasm for life, work and family," he added.
Crest Hardware was the recent subject of a profile in HBSDealer, which highlighted Manny's early influence on the store, as well as his tendency to unite the disparate elements in his community. In the 90s, the store became ground zero for a community art show that featured the work of local artists.
“My dad always joked that the only way you could tell the difference between hardware and art was the price tag,” said Joseph. “And this was his way of establishing a relationship with the new wave of residents. You had the contractor and electrician right beside the art history major appreciating art in Aisle 2, and Crest became common ground for that.”