Ace expands footprint in Puerto Rico
By the end of March, Ace Hardware Corp. will convert 13 hardware stores owned by 10 different retailers to the Ace banner.
The 13 stores will continue to be part of the local buying group Ferrmax, but will end ties with True Value, according to Ace.
“These excellent retailers are a welcome addition to the Ace family,” said Bob Moschorak, president of Ace Hardware International Holdings.
The announcement comes at a time when Ace Hardware is showing gains in international development. Ace Hardware’s sales to international customers increased 49% in the fourth quarter of 2011.
The transition to Ace will take place during the coming weeks and will be completed by late March, the Oak Brook, Ill.-based co-op said.
The stores will introduce new signage and product assortments this month. The retailers also will begin offering their customers special promotions through Ace and one of the broadest product selections in the market.
Many of the 13 stores, all part of the local buying group Ferrmax, have been passed down within families for generations and maintain deeply rooted connections to the communities they serve, according to Ace.
“We pride ourselves on providing quality products and service to our customers while also building strong relationships with our communities,” said Jorge Perez, a member of the Ferrmax group and owner of the Aguadilla store.
The converted stores are located in Aguadilla, Bayamon, Caguas (2),
Cidra (2), Gurabo, Ponce, Lajas, San Juan, Hatillo, Vega Baja and Yauco.
Ace operates about 4,600 stores around the world.
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Ace paint campaign hits the airwaves, and stores
For the first time, Ace Hardware Corp. has an ad campaign focusing entirely on paint, plus a “Free Paint Saturday” event slated for March 3.
Launched March 1, the ad campaign encourages consumers to “Find Your Soul Paint” and features the co-op’s exclusive new brand, Clark+Kensington.
The marketing effort, including national television ads, social media and online videos, is an important step in the Oak Brook, Ill.-based co-op’s goal to be a stronger player in the paint category. The co-op has a five-year plan to achieve 8% market share in paint, up from about 4% currently.
“Through the Find Your Soul Paint campaign, we have personified Ace’s helful nature by demonstrating our ability to listen to the needs of our customers and by helping them to navigate the color selection journey,” said John Surane, senior VP merchandising, marketing, advertising and paint for Ace.
The Free Paint Saturday event offers Ace shoppers a free quart of Clark+Kensington paint and primer in one, while supplies last.
Major makeover for Do it Best Corp. member portal
Fort Wayne, Ind.-based Do it Best Corp. has re-launched an enhanced version of mydotbest.com, its member exclusive portal for up-to-the-minute communication, program information and product knowledge, including the rollout of a more robust online catalog.
The Do it Best Corp. site went live Feb. 15 after many months of intensive development, beta testing and member feedback. The improved site brings with it numerous enhancements and new features for the co-op’s approximately 4,000 member-owners worldwide. These include a cleaner look and smoother user interface, streamlined navigation and enhanced functionality. The site also offers members new or enhanced services across a range of store operations, including merchandising, ordering, logistics and marketing.
Tapping into the popular “Made in the USA” trend, the co-op introduced a new easy-to-use filter within the mydoitbest.com online catalog that makes it easy for members to search for and order any of the American-made products they stock. In this difficult economy, many members have requested the capability to stock more U.S.-made products in an effort to support American jobs and help the country on its path to recovery.
Do it Best Corp. CEO Bob Taylor described the new site as an "enhanced member portal" and "another significant step in our ongoing efforts to make the best even better for our members."
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